Additionally.....
TTT averaged 79.91K views for the past week, which is a 9.04% viewer engagement.
Whereas PMM has a 51.47% viewer engagement.
note: I am only talking views to subscribers ratios.
TTT will still continue to put out crap and bring in more money than the average hard working 9 to 5 person. Because they post so many videos.
Let’s say they are in the $10 per 1K views range.
That’s $50 for every 5K views.
If they average 80K in views that is $800 for that one video!
$800 x 5 = $4,000 per week
I bet that is a good estimate. After taxes it is about $2,500 or a bit more. Which is not a bad chunk of change but they have to do their own retirement savings (no 401K or pension plan for them) and medical. If they are smart they are insured for business loss and loss of income plus they have to pay a Nanny. All that (even if they don’t do it all as they should) really eats into that cash flow. If you look at the channel’s viewer trends over the last year or so they are down at least 50% in monthly views. My guess is their income stream is 40% to 60% of what it was at their height three years ago in views.
They are not on the point of starving by any stretch. It appears they were smart and paid off the house and cars pretty quickly which is always a bonus. Yet, less income is always bad. I am sure they just obsess over their views as someone in their position almost has to do. I do think a lot of the relentless high end trips and hiring a Nanny were justified as investing in the channel to increase quality so their views stopped dropping. (People will want to tune into a Villa at the Contemporary and the Nanny will give Jen more time to perfect the editing process.) It appears to have failed since they really did not improve quality and relentless high end travel gets boring.
Maybe with other income streams that are left out of the above the actually cash is greater, but I suspect the percentage of drop off is still in the same realm. All of which to say is I don’t expect them to need to run out and get regular jobs soon, or that the channel will implode by Christmas. However, things are not great with the channel, and I am sure any mid to longer range plans they had are being altered to fit the emerging fiscal reality. If things continue in this general direction in two or three years they might suddenly being moving away from Orlando. Saying its find a better location to raise Jackson, but in reality to save money. The Nanny is let go and other cost cutting measures abound.
Beyond them turning into crummy boring people hawking their kid for sweet, sweet money tick-tock is pulling away views. They are getting old and frumpy so their youth viewership is going to fade out. Who wants to see an ersatz Mom and Dad running around the parks? Their peer viewership gets board or moves on to other people and vloggers. There are plenty to choose from these days. They have pissed off Universal and DIsney enough they don’t want to do them favors. It’s all not great.
Edit:
I also think once the channels shrinks to where Tim gets a job since it makes sense for the benefits and the dependable income they will probably try and hide it for a bit. Either they will a lot of really, really half assed material all shot on the weekend to keep up the daily vlogging. Or announce they are switching to four a week since doing it daily for whatever excuse is just getting too hard. At some point the job will come out and they will have some new reason they will make up. I don’t expect it anytime soon but three or five years? I could see it.