I was so diligent in my communication with the Daily Mail, I basically wrote the article for them.
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With six women being murdered by their partners in South Australia in just over a fortnight the spotlight is unwavering on our national shame: Domestic Violence.
Renowned not for profit, Dangerous Females has raised hundreds of thousands for this cause, but their most recent campaign has left women thinking twice after their use of a controversial influencer to spruik their brightly decorated shirts.
Sarah Kearns is part of DaDMuM on Instagram and Facebook alongside husband Bradley, who each curate and create content with a definite misogynistic bent. Jokes about domestic violence and gendered roles are the norm between these two former cops. Bradley has photographed himself hogtied, gaffer taped and face down in the scrub, having a laugh about how his wife would ‘take him out’. It was not this stunt that forced NSW Police to demand Sarah not return to work in her role, but instead the couples doxing of multiple small time content creators and small business owners using police resources.
The pair sent a ‘legal’ letter to now defunct content creator, ‘smilf’ who had questioned their mockery of issues related to domestic violence and femicide, threatening to release the full name and the home address of the single mother and her child to their ‘stadium’ of fans across social media platforms. Critics of the pair who call out their toxic behaviour or cross them find themselves verbally and/or physically threatened with at least one small business owner shutting shop after her run in with the bullies.
This information has not stopped Dangerous Females from partnering and promoting Sarah Kearns as a part of their Christmas campaign even though she is the embodiment of exactly what the company do not stand for: gender roles that enforce stereotypes which lead to domestic violence, joking about domestic violence (and profiting off it) and literally threatening the safety of numerous Australian women through intimidation, verbal abuse or threats of violence. Interestingly, comments on Kearn’s grid post on Dangerous Females instagram are the only ones that have been disabled.
Former supporters of the not for profit have reached out to the agency for clarification on this oversight, only to find themselves ignored or blocked. How is Australia going to address this glaring issue when the not for profit companies actually fundraising for domestic violence are turning a blind eye to the disingenuous past of one of the faces of their campaign?