To be honest, I don’t have a clue what they are up to with their over priced merchandise and stupid postal charges, but most that go into this kind of endeavour, use a cheaper courier company, then do free postage, and price it into the item. Most people expect free postage these days (even if it isn’t really free) and it attracts more customers, as many are put off by high postage charges and feel disheartened when, after putting in all your details, an item that you are spending your hard earned money suddenly turns from ie £45 to £52 with postage fees
On the subject of their over priced merchandise, about 15 years ago, there was a t-shirt I wanted from an American company. It was a silly price, like $60, plus with import and postage charges, I couldn't justify spending that sort of money. I looked up an online t-shirt printing company, and emailed them a pic of the t-shirt. I know it was a bit cheeky asking if they could do a copy of the t-shirt, but I was blown away with what they did. The literally made a carbon copy of it for me, and it was only around £12. If I had wanted multiples the price would have gone down significantly. I know their prices have been mentioned before, but I actually think they are making even more on them than people realise. A good printing company will do the designs free of charge for you, and using their cheapest fruit of the loom and hanes shirts, you can get incredible deals. It is immoral to rip off your fans like this