It's all so murky and calculated isn't it?
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Thing is it's not allowed under new ASA guidelines. She is currently working with the brand & promoting it (paid or not, in the contract or not) it's still considered an AD now.
And anytime she features pret (at least next 3 months) should also be disclosed as an AD
And anytime she features pret (at least next 3 months) should also be disclosed as an AD
Oh god, her latest story with Dopey climbing the ladder. You can actually see the grease in his hair 
Alex: The Frugality
Also Alex : go buy a £25 plant
Also Alex : go buy a £25 plant
“Affordable olive tree season” 
Hark at her just making up seasons to justify buying an olive tree!! 
Also those black fluffy Birkenstocks are new am sure. £120….frugal
I seem to remember her buying those last year, you know you could say those are really old
But it was all about how you can still wear your winter wool coat in May! I suppose in July she cal tell us how the same coat can still be worn, with just a bikini top and shorts underneath!Some ground breaking content today. Put on a plain tshirt, jeans, a jacket and a bag. Here’s your outfit inspiration!
Not upset about the cult comment….but already mentioned it twice.
I always think it’s such bad form for influencers to publicly respond to comments like that and not removing the username when they show them. It’s such an imbalance of power with their hundreds of thousands of followers vs this one poor person being picked on. Grow up Alex 
also, your sack dresses look terrible.
also, your sack dresses look terrible.I noticed that! It’s an unspoken rule and common courtesy to remove the username, especially since the comment wasn’t really nasty. Alex simply lacks basic decency!I always think it’s such bad form for influencers to publicly respond to comments like that and not removing the username when they show them. It’s such an imbalance of power with their hundreds of thousands of followers vs this one poor person being picked on. Grow up Alex
How childish and passive-aggressive of her.
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Roll up, roll up to join the cult of Alex. Sack dresses mandatory and hand in your ability to wash your hair, apply lipstick properly or open your wallet at the door…
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Roll up, roll up to join the cult of Alex. Sack dresses mandatory and hand in your ability to wash your hair, apply lipstick properly or open your wallet at the door…
Oh my GOD! I literally cannot believe she’s done that and named the original comment poster, that’s horrendous!! She should be ashamed of herself. Maybe it’s not the nicest thing for someone to comment BUT she is all over the internet so you need to expect feedback!! That is an awful thing for her to do! I’m really shocked!
She’s so petty.
also is she keeping the zara dress? I was under the impression she was still on the hunt.
imagine if she wears it for reels and then return it
They don’t struck me as the cleanest people those two 🫠
Def not, just imagine Dopey’s pillow!
Was the cult comment meant as a joke? It made me chuckle anyway.
If Alex is that thin skinned she seriously needs to rethink her ‘career’. Which she should be doing anyway really judging by the dull uninspiring content she has been churning out for a long time now…
If Alex is that thin skinned she seriously needs to rethink her ‘career’. Which she should be doing anyway really judging by the dull uninspiring content she has been churning out for a long time now…
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