I first started watching Anna in about 2010/11 when she still lived at her parents house. I loved her long hair, her makeup tutorials, hauls and outfit style (which almost always featured those Topshop Ash ankle boots and MAC makeup). I really enjoyed her videos when her and Mark moved to the flat in London, and her content and the effort she put in to her channel/blog ('brand') was really good imo and I used to religiously watch her vlogs.
However, halfway through this I think she became massively out of touch with reality and her audience - as for this era of British youtubers (Anna, Lily Pebbles, that Amelia one, Tanya Burr etc.) who started channels in 2009/10 massively began to take off in about 2012/2013. They were receiving more lucrative brand partnerships and earning a lot of money. This is when the style of Anna's videos changed e.g. hauls almost always featured clothes from Whistles, her 'everyday makeup' was high end e.g. Armani and it really started to turn me off because she was not relatable anymore; I mean I knew I'd never be casually buying all my clothes from Whistles.
Since then it's just progressed more and more. Obviously nowadays the platform of Instagram has changed so much to allow people to forge a 'career' through this and most stuff is gifted or heavily discounted, but Anna in particular is so out of touch with everything now. It's also funny because she hardly wears Whistles now, it's all luxury gifted Ganni, Loewe and other obscure unknown (but highly expensive) instagram fashion brands. But that's also the same as every other youtuber/instagrammer.
I still like her, I don't engage with her channel or feed anymore, but I like the 'cleanliness' of her aesthetic if that makes sense? She has a bit of a Swedish style vibe. I also think her and Mark are adorable and they look like the truly adore eachother. I do however, wish she'd stop getting her hair cut above her shoulders (it really doesn't suit her face and bone structure which is quite squarish) and would sort her eyebrows out as it's too much and they're overpowering. I truly think she wouldn't care about that comment because it's her life and it's what she likes and I admire that to an extent, but how can you be in this 'fashion/beauty' world, mixing with top-end brands, designers etc. and no one has offered a bit of advice (particularly on the hairstyle - sorry but I just can't get over it!) Maybe she's going for a particular look so that she's more acknowledgeable (is that a word?) e.g. 'oh, I know who you mean, that one with the big eyebrows'. She had this whole 'English Rose' look a few years ago and now it's just a bit yikes.