One of the top influencers in Finland had a baby last August and took a "maternity leave" (drastically cut down on content and put some side projects on hold) for the rest of the year. She ended up having her biggest turnover ever last year. I am not saying that she had a great year because of the baby but rather despite the baby, as influencer marketing was thriving in 2020. However, she did have quite a few lucrative baby brand deals, so having a baby probably didn't hurt her business.It really really bugs me when influencers act as if people forget that they don't get a maternity leave because they're not employed, as if it'll duck them over finically when in reality it's a great deal more flexibility and income that the majority of people get when they're employed. I think they do it to look relatable when actually it makes them look out of touch.
This is why people like Lily and Anna kind of piss me off. Lily has been complaining ever since she had Grey that brands have dropped her because she's had a baby – conveniently not mentioning that she has also gained a lot of new partnerships. Anna saying that she will have zero income after having the baby is just ridiculous when there are entrepreneurs (hairdressers, cleaners, etc) who physically cannot work after having a baby and are literally on zero income. Anna and Lily can work part time, get loads of passive income and have had years to save for this occasion from their great earnings. So the "woe is me, I am being punished for having a baby" act is wearing thin.