Maybe it was one of those awkward situation were they were all bored to tears of him but politely followed him since he was Taylors boyfriend and she wouldn't STFU about him. Now she's socialising with her friends and confirming it's truly over they are all gleefully racing to unfollow him.The unfollowing is so weird - Gigi still follows John Mayer (can you tell I'm bored at work) but unfollowed Joe.