For someone who is dumb - me
Question, do these instagrammers receive money for every single time they post, eg a post making a smoothie, her making a shite birdbath, them outside near a firepit or rex in the sink etc etc
Or is it only when they post an obvious ad or swipe up
This stutdown must be a witch for them
It really can depend (especially with shady Stacey over here)
In general if there is a swipe up - they’re getting money in some way, either it’s an ad or an affiliate (they get a % of the sale)
sometimes companies gift products, which to me is still an ad but they’re not getting paid in cash, just products (should be tagged gifted but often not, brand makes money from sales) can also be swipe ups to link product
sometimes can be shady, Stacey may post pictures of smoothies today, all seem innocent, tomorrow ‘loads of people asked about xyz’ and she links, most likely an affiliate link
I think thats the basics of it? Someone else might have more of an idea with grid
edit to add
https://www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf
This covers what they should do & a bit of how payment works but obviously people really don’t follow the rules