But how
much did she actually invest? So Sue took all the risk I’d imagine .
Keilidh said herself she had an input on the formula, the shades, the packaging and even a video shared a few pages back shows a demo of Keilidh and Sue with the palette and Sue saying “it was all you though!”. So Keilidh did have an input. Sure, it wasn’t her brand on the line but I could understand how disappointing it is to, as she put it, have her input discredited by not being given a heads up about the product being relaunched without her name on it. Sur would legally have the intellectual property rights to the product once the contract ended, but for someone that harps on about being kind and supporting women, especially women in business, it would have been more professional and wiser of her from a PR perspective to consult with Keilidh about the decision to relaunch the palette, or approach her with a proposal of relaunching the collaboration with her name on it. I don’t think Keilidh was being manipulative, and I also think it was a very big mistake on Sue’s part but likely with no hard feelings. It is a
crappy situation that I hope future collaborators can learn from should they enter a contract with the brand, or for Sue to communicate with her collaborators better about her intentions once the contract ends. From what Keilidh said, there was no word from the brand to her on any intentions on keeping the product in their line or releasing again at a later stage.