congrats to her for gaining some more new clients, her business is really taking off. But why on earth do they all look exactly the same? All the brands have the exact same style and have zero brand identity. Its like a he’s found something that worked once and running with it instead of developing each brand individually and creating an actual marketing strategy for each business
Because she doesn’t know HOW to do a marketing strategy.
She knows how to use Hootsuite and Canva and knows a photographer with mates rates. That’s it.
The work she’s been doing is bottom of the career ladder - it’s stuff they could get a uni intern to do, literally for free, and if those brands don’t figure that out soon, I’d question their ability to run a business.
She gets someone to take a picture and she uploads it with copy that doesn’t even read right and a hashtag that isn’t spelt correctly. She’s filled some boxes up with some cheap mini bottles of Prosecco. It’s hardly groundbreaking, nor is it boss
witch career stuff either.