I think the dead giveaway that it was all for CH is the fact that most of their other “ambassadors” didn’t receive their hauls until earlier this week, well after Loaf left for the US so she had to have arranged to collect hers earlier. I imagine the conversation went something like “oh hey CH, I know you’re about to launch a new collection that you’ll expect me to promote but thing is, I’ll be out of the country at a super family friendly event in the lead up to that. So how about I take my gear and do my haul shoot in a fancy foreign location for you guys??” “Sure, it’ll be great to see our clothes shot in a different location” says CH. I don’t believe for a second they specifically asked her to go to coachella to shoot for them at all, this was all her.