I used to really like Gemma (circa when she worked at Sellafield). I used to find her very aspirational and look to her for product recommendations etc. However since having read her LinkedIn bio I am completely distrusting of her. I feel that EVERYTHING she posts is either an AD/SP/gifted or linked in some way to her financial/personal gain. Her IG page is a business and a platform for her to make more money. There is no genuine content. It is full of undeclared ads and product placement. In my opinion she is everything that is wrong with the ‘influencer’ brand.