I think Sarah is realising that she isn’t the centre of attention anymore.
She states that she has a team of people, and she needs to produce content for them to work on, but reality is, you could remove her from the equation and they still have work to do. They are her family, who have jobs outside of HoG, or could very easily get a job if they didn’t work for Sarah. They have a skill set/qualifications that would allow them to find a job elsewhere.
Sarah, however, has a flailing business “Sunee” a half arsed YouTube channel flogging poor advice, misinformation, and an IG page full of sponsored posts (and children that aren’t content)
Sarah is trying to create a cookbook, and has missed the deadline twice for the launch, because she is too busy fluffing around with “reshooting it”
If she was working with a company that missed the deadline twice she would be outraged.
Sarah films herself, but doesn’t edit her videos. She has a podcast, but only talks, while Kurt does the BTS of it.
She has her minions gets her props the day of the shoot, and writes up the script on the day. (Her birthday “giveaway reel”)
She collaborates with fast fashion companies to launch her activewear, because they do most if not all of the work. It’s just her face on it. She needs them to make her big, not the other way around. WFB have many collaborations with other influencers.
If you were to compare Sarah to other influencers with businesses outside of their IG/YT, Sarah’s is a huge flop eg Georgie Stevenson and Naked Harvest, Sammy Robinson and One Mile, Brittney Saunders and Fayt etc etc.
The point it, Sarah states that she is the boss and they need her, but in reality, Sarah needs them.
This probably is killing her on the inside. Her narcissism and egocentric personality is majorly annoyed at the situation.
Kurt has successfully built up a company from the ground up and is gaining more clients and more work. Kurt supported Sarah and helped her gain a following (because he upped her YT quality and helped create moneymaker #1&2) and she can’t do the same.
And while Kurt has his flaws, I think he has a better work ethic than Sarah, he cares for his family, and wants to do better/aim higher.
Sarah just whines because she is still a 21 year old trapped in mess of her own making.
She needs help for an eating disorder, and needs better coping mechanisms that isn’t the internet.