Hmm, what I thought was perhaps the last gasps of Sarah's career is looking more and more like an intentional rebrand. I think House of Groms is meant to serve two purposes: distance their work from their names and further distance themselves from any legal fallout as a result of how they run their businesses. Meanwhile, Sarah has been going dark on weekends, doing almost nothing to salvage her following, and is now intentionally leaning into ~Christian Mommy~ content that will drive off any lingering wishy-washy fans.
I've seen a handful of other creators do this recently when they've found themselves falling out of favor. Usually, it's in response to scandals that are not quite bad to instantly kill their career, but bad enough that they've scared off the big money makers and any growth potential. Essentially, they shut up about anything problematic they've done (no apologies, no acknowledgment in the comments, distance themselves from anyone else involved), let their social platforms fall dormant or mostly dormant, and then re-emerge several weeks or months later with slightly different content and the renewed ability to lure in new followers.
I doubt creators that go this route will ever reach their former earning potential again, and they'll always be at risk of people digging up their dirty laundry, but it's a hell of a lot better than suddenly having to find another career that will sustain your lifestyle. It'd be hard to start over like that after spending some of the most formative years of your life honing skills that most businesses don't fully understand/value.
Kurt's probably watching her like wtf are you doing woman you look ridiculous.
literally being used as a prop in every single story.
