Oh hey Sarah. Just an FYI should of just done a cookbook. You are in way too deep on this one.
From a qualified product manager it shows you didn’t do any background research into your customer base to decide on a price point.
also in regards to having to pay upfront that is such a money grabbing hoax. Set up a free trial ASAP. Sign up for subscription billing service like recurly to take monthly payments off users and allow them to opt out easily.
Create some sort of calendar view on the webpage and app so people know when more recipes/blogs are coming. Then include a product roadmap on integrations you are looking at like adding ingredients to shopping list app, or Woolworths delivery online. With integrations most are super easy to implement if you have the right team.
Send me through your customer personas and product roadmap would be happy to give you more advice. (Doubt you have either) Sick of giving consultation advice away for free
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