I wonder if the pricing is so high because she literally doesn’t understand margins since she’s always just made bank from WFB and her other collabs without putting up any overhead. They take on ALL the financial, manufacturing and technical responsibility and she shows up, does a “campaign” for extra money via hiring Kurt and then takes home her easy percentage. This time she has to PAY her contributors, her back office, and tech. She probably doesn’t understand that she isn’t going to be taking as much home as she’s used to (especially not out the gate), so she makes it a locked in pre-paid scenario so that she gets as much $$ as humanly possible and the cycling through users isnt an issue because the next bunch of curious 15 year olds is always around the corner.
Her error is that, like other posters have said, she CLEARLY did zero market research and although the app may have 43K subs, I cannot imagine that will translate to immediate subscriptions. Many stans may follow in the hopes that the app’s IG posts “sneaky” recipes from its interface so they can get them without the price tag. The other batch of followers may very well be teens who are following but still need parents’ money and approval to purchase. Either way, if 43K, or even half buy one of the tiers she’s offering — I have zero faith in karma or consequences.
Last thing - I love how she toted the use of a dietician throughout its promo (aka after tattle speculated she was only consulting a nutritionist) and turns out the “dietician” input is only in the form of blog posts. ZERO oversight of the recipes; she’s left that to the anti-vax superfan nutritionist.
As much as I was hoping this would be a failure (publicly, as it clearly is a failure in concept, design and execution) I worry that this is just another scam that will prove successful enough for her to make her money and then bow out of it. It honestly comes down to arrogance. To put out such a poorly thought out and executed “product” at this price point — it’s arrogance. It’s not worth 1/4 of its price and she can’t see that because she believes she shits gold.