While I’ve no doubt they’re devastated, for burps there’s an element of losing face now. How dismissive she was of Luke’s sister, the revenge baby with the bauble to get further digs in, the oversharing a fake IVF journey after losing a job for offending countless women, pimping an unborn child out for freebies from literally 6 weeks of conception, the pissy sticks etc to her 6 year old who shouldn’t even know where babies come from let’s face it nevermind that “mammy had one in a freezer” and the every ailment known to man. She couldn’t just have morning sickness, it had to be HG. If this is true (and easily may not be for her sisters to find a rat in their salon, they’ve all staked out posters before as per Sarah’s PI work and stories), I feel this will be milked for all it’s worth, the same reason RG got a following, the grief junkies. Dealin Yokes are tacky as muck and will no doubt use this as a marketing opportunity and “send her something to commemorate” however any new company that comes out of the woodwork to work with her and “gift” items will hopefully face the same backlash SweetCrap did for Mothers Day.