She used to talk a lot about the importance of maintaining trust and I'm sure that was part of why I did trust her. This, for example, from an interview in 2015:Aaand this is the whole problem. We don’t trust anything she says any more.
'I think you’re really thick if you’re not being straight with readers and YouTube viewers because you will get busted and it will cost your brand, it will cost you money, it will cost you work. So from my point of view it’s business sense. And that’s not cynical.'
Has it cost her though?