OK, which one of you lovelies is Hemmo?
That is so interesting. Well spotted @Innermon. Snark or Tea sites 'Doing the work of underfunded mainstream journalism'! And the people denying they are influencers at all .View attachment 759812View attachment 759813
Oh, and here's the bit about "tea sites"
View attachment 759819
Sounds quite Nana, a tea site!Fascinating! I also like being called a tea site it’s so polar opposite to “dragging site” the uninitiated or hard of understanding would think we are literally having afternoon tea
Yes, quite benign, not the odious sewer Sali would have people believeSounds quite Nana, a tea site!
agree with this. Totally sums it up.The thing is influencing is basically a sales job. If you work for a company you get performance reviews, your colleagues may gossip about your work, you may end up reviewed on Yelp, Trip advisor, Google, and I'm sure there are many other places .
You cannot review, ask questions or communicate anything to an influencer that is not glowing. Comments get deleted or you get accused of trolling. You invite these people in to your life, they work to try to form a bond with their viewers. Viewers are entitled to hold opinions whether it be negative or positive. This should not be a shock to them. We all have to go through it in our own careers. Why do they expect to not have their performances reviewed or questioned?
The staff who sell school shoes really are a marvelous and special sort. Wielding those foot measurement devices with deadly precision and pressing down firmly on toe boxes to show each parent there's 'room to grow'. Plus the disappointed look whenever a parent admits to not having brought along a pair of socks, and they reluctantly get a store pair out.Hahaha. It happened to me once when I was getting my sons new school shoes. A bloke followed us there and stood outside looking at me through the windows for ages. I told the assistant and they got security to tell him to sod off. Completely forgot about that. I've held purveyors of footwear in high esteem ever since though I must own I am not amongst their ranks.
And I wouldn't say it was even an honest type of sales job. As that book quoted by Hemmo says, influencing is continually hiding/disguising its intentions.The thing is influencing is basically a sales job. If you work for a company you get performance reviews, your colleagues may gossip about your work, you may end up reviewed on Yelp, Trip advisor, Google, and I'm sure there are many other places .
You cannot review, ask questions or communicate anything to an influencer that is not glowing. Comments get deleted or you get accused of trolling. You invite these people in to your life, they work to try to form a bond with their viewers. Viewers are entitled to hold opinions whether it be negative or positive. This should not be a shock to them. We all have to go through it in our own careers. Why do they expect to not have their performances reviewed or questioned?
Especially when sometimes in your job you are claiming to be completely impartial and in no way selling anything and other times….And I wouldn't say it was even an honest type of sales job. As that book quoted by Hemmo says, influencing is continually hiding/disguising its intentions.
It gets ridiculous people saying "this isn't really an ad" because they're not contractually obliged to post what they have. But it's still an ad as they have a business relationship! In their head it's a freebie ad for the brand so they are outraged that legally it's an AD without a payment.'I am being paid to promote this product but I'm not being being paid to promote it here'
That is it exactly. Say for eg Sali's relationship with Bobbi Brown. She has now done two videos for her Jones Rd stuff and given it lots of mentions.And I wouldn't say it was even an honest type of sales job. As that book quoted by Hemmo says, influencing is continually hiding/disguising its intentions.
I think there is now general compliance with the requirement to state upfront when an IG post is an ad, but when an 'ad' post looks and feels the same as a not-ad post, and when not-ad posts are caveated with (the possibly technically true but ridiculous sounding) 'I am being paid to promote this product but I'm not being being paid to promote it here', and when not-ad posts publicise products and services that were PR 'gifts'...
After trying to figure out a name for weeks, Brown explains to Byrdie exclusively how a trip out to the Hamptons helped her discover the brand name. "I looked down and there it was on the WAZE navigation app: Jones Road. I immediately loved the name and so did my husband and the team. We checked to see if it was available and it was, so the brand became Jones Road,'" she tells us.
Not sure about the journalism bit"Four Fridges Sali" reminds me of "Two Jags John Prescott."