This is so true! Joe appealed to everyone, from his younger YouTube audience, to older ppl who found him through Strictly. He has a great sense of humour, is likeable and seems like ur average Joe (pun intended hahaha). Whereas not many ppl warmed to Saffron as she comes across as overly confident, spoiled and a bit cocky. Joe's career soared after Strictly, whereas there wasn't much change in Saffrons.Oh she is definitley jealous! The problem is I don't think she has the same likability as Joe, she comes across too privileged and so it's hard for people to relate to her. Also, it seems she has very little personality... or even other skills she could create a career out of... So I think its hard for her to sell herself in the same way.