I thought they were supposed to be so family friendly. It was years ago that my daughter watched, she was about 9-11. I absolutely wouldn't be happy for my youngest to watch them now. I'm no prude but all the unnecessary swearing and the lying about the sex. It's like he's trying to impress a new girlfriend
The argument about moving to paid content just doesn't add up when everything is so open on Insta and Tiktok. Fine if you want to make money off your members, just be honest about it, but make sure you give them content worth paying for. The stuff you seem to be putting out is dull and lazy. I've watched more exciting funeral streams
I think his train of thought might have been something like this: his audience grew up, they're no longer pre-teens and teens, he probably thought they've stopped watching because they're older and looking for a different kind of content, that's where he implemented the ever swearing, sex obsessed pirate Jonathan. Maybe he thought this will appeal to them and bring them back, unfortunately, people have stopped watching because their content had become completely unrelatable and lazy, and not lazy as in doing the same things every day, lazy as in only filming short snippets, mixing days together, but people want to see real and raw family life on a day to day basis (something they no longer had with the nannies, cleaners, dog walkers, etc.), not fancy pranks and challenges. Remember when he tried to change things up every couple of weeks, desperately trying to find something that would stick? The irony is that people tuned off once he went into scripted and staged content he thought would be MORE interesting, but it ended up being the opposite. Appealing to the LGBTQ community is just that too, trying to find an audience, nothing genuine about it and that's why it never works out for him. And he's alienated viewers even more with this 'new' Jonathan and it also doesn't attract new viewers, as people seeing him for the first time without context will just go "WTAF?!".
He's completely ruined a somewhat successful channel now by fiddling with it all the time, there were many opportunities to save it and bring it back, but I think he went several steps too far now.