I agree, I originally followed for the old house and the holiday photos were definitely something as well. I had my baby at the same time as Freya and although I’d already got annoyed by her ad antics at that point she did post nice pictures of her baby. Now they look rushed with no thought and Freya looks a mess.In a sense yes, I think she did. The old house captured a trend and did it reasonably well and the holidays at the time must have caught people's attention. Something must have worked as she was able to build a following and let's be honest, it wasn't all bots.
But effort was only put in for a short time and the trends that did well for her soon passed. Her kitchen or very similar is the same as about 70% of the home accounts I once followed. They have wrecked the garden and Freya's room was Orphanage Chic. So yes briefly she had 'something' but has made no effort to keep it up.
The artist formally known as Hunters and Heels would never have posted a scruffy looking child, everything about her feed (although insane and not aspirational to me) looks polished.