See i can't see any sign of gloss
The house is awful. There's nothing inspirational in it to me. I get what you mean about it being similar to some of the other influencers kitchens etc but hers is shabby tit rather than shabby chic.
I've never understood anyone wanting to copy her style as to me she has never had style or flair.
I think she got her followers from her association with phoebe and of course her holidays as she was selling aspirational lifestyle with them. She also had her blog when insta was really just taking off so people followed anyone back then.
I know I used to follow an account to remind me to go back to it for a nosey. 9/10 i would be not interested once id seen a few days of the account and I'd unfollow but then as time went on, id leave them as I wasn't seeing them in my feed because more interesting ones were showing up.
We know she has bought followers and I'm sure she also has a lot of followers that follow because she's car crash rather than influencing or aspirational.
I cant remember why I followed her, it might have been when work were asking me to find influencers to work with them but I cant really be sure.
Her account is years behind everyone else's. She doesn't have the flair to have a good looking grid, she doesn't have attention to detail in her posts, she won't speak or have video on her stories, she can't use reels or IGTV etc. Her account has been left behind in 2018 compared to everyone else's