I've no interest in the baby stuff but she was always going to be sent a tit load of freebies. She's not holding back on the pregnancy content (the opposite really) so brands will be keen to use her for exposure. The whole John Lewis appointment stuff was so thirsty for attention from them. I haven't seen JL do a lot of influencer marketing but I wouldn't be surprised if there was some sort of ad / paid promotion coming soon. Also the way the freebie posts were worded today would suggest that those gifts were not sent unsolicited, there were discussions in the background between her and the brands ("I went for" i.e. they let her pick what she wanted) so again we're back to some shady non disclosure marking stuff as gift when it probably should be an ad becasue she's clearly discussed getting them in advance with the brand.
Her content is dire at the moment, always banging on about the weather and it's just a constant stream of what she's doing every hour of the day. It's as if she's using Instagram as her own little personal thought journal. There's something off about the way she's writing these days and I can't quite put my finger on what it is but her style of writing is just so over the top and flowery and twee the whole time. It's so forced and un-natural, no one talks in language like that in real life.