Ruby also has an unfortunate pattern of only usually saying she's struggling with her mental health immediately after getting called out for something stupid, dishonest or intentionally harmful online. In this case it was straight after getting pulled up for constantly saying she still wears clothes from when she was 12 in bodychecking videos and having to post a passive-aggressive video response full of dubious excuses.
She clearly has mental health issues and I really hope she finally gets help for it all, but she also keeps using mental health issues as a handy 'get out of criticism free' card, complete with her fake brow-furrowing acting voice, which isn't a good look, especially when she clearly doesn't give a single fuck about the mental health of her viewers.
To elaborate: She really hasn't thought this through at all. It's a meaningless gesture even if she does actually do it, and she'll never be able to prove she actually followed through with it in the first place. There's bound to be backlash.
God, how do her videos keep getting worse? I think her only true talent is somehow finding a lower standard of quality every time. It's really quite impressive.
She hits every Lazy Ruby cliché.
She's given up on capital letters entirely for her video title, since they were too hard for her to figure out.
She couldn't be bothered with making anything resembling an effort with editing and post-production, so she just scribbled a title card on some upper-middle-class country life magazine. To offend the eye even more, she's included her candle holder full of disgusting, ashy wax globules and random paperclips buried in it.
She couldn't even make it one full sentence without jarring edits and sped-up gibberish. "HALLO IT'S RYOOBE--[EDIT]--ANDTYODAYOIY'MGYOWINGTYO BLAHBLAHBLAH..."
It's an ad, because they all are. It's an ad for something doesn't use or like, because they all are.
She claims she's been using sponsor service BBC iPlayer to watch Cunk on Earth (or "CONKON ARRTH", as Ruby calls it).
"Oiy dyon't tand tyo loike that many comedy films? Boht this is HILARIOUS."
Spoilers: It's not a film.
It's a great series, but it's also a satirical mockumentary show that makes fun of the same self-serious, misinformed intellectual shit that Ruby spends most of her time doing in videos. She's not so much the target audience as the target of the joke. The character was created to poke fun at dim-witted middle-class faux-intellectuals. Though she avoids pointing it out, even Ruby's middle name is Philomena.
She doesn't seem to have anything resembling a sense of humour, so I don't believe for a second she sat through a full episode, let alone enjoyed it. But yet again, Ruby can't get through a sponsor segment without lying her ass off or embarrassing herself beyond belief. This is a new show to iPlayer, so guaranteed it was one that the sponsor rep told Ruby to plug, but they'll probably regret wasting their money after watching this lazy fuckery.
"This video is VARRY KOINDLY SPONSORED BOIY BBC OiyPlayah," she says, miserably. And then she includes a shot of her just glaring at the camera with utter disdain, either for the sponsor, or for the HORRIBOL BULLIES forcing Ruby to declare her ads and sponsorships:
She got paid to do this, and she still can't muster the energy to pretend to be enthusiastic about the product she's shilling when introducing the sponsor, or give a shit about the quality of her work.
Speaking of ads, Ruby makes sure to shove in undeclared ads alongside the main sponsor. BARD 'N' BLAND products are snuck into shots, of course.
"Oiy'm a BIG NYOTION FAN and oiy use Nyotion A LOT," Ruby says snippily, yet again neglecting to mention her professional ties to the brand. As she usually does with her list videos, she devotes a whole entry on the list to Notion without mentioning that they've sponsored her multiple times before and paid her to advertise their service in videos.
She recycles footage of Notion from old videos, because recording new footage might've taken a sliver of effort. The reused footage is from when she was at university, and features her weird, stalkery entries like 'things to discuss with Blakeney'. "Oiy loiyke to foind green spaces on campus," she says, despite having graduated a long time ago. It's beyond embarrassing.
And on the subject of rehashing bits of old videos, there's recycled footage everywhere. Half the footage is from 2-3 years ago. She includes a whole section of a video of her reading poetry from 7 years ago.
She reuses the above shot twice. This video is 80% recycled footage, at least. What a lazy cretin.
It's a mere 20 seconds in before Ruby whips out more overused B-roll footage of Blakeney. Blakeney's face says it all.
Ruby won't stop mentioning Blakeney in this video, either, despite her only appearing in years-old footage. At least half a dozen times she namedrops Blakeney - a uni friend who appears to have moved on with her life as soon as she graduated and left her nightmarish time with Ruby in the rear-view. This is a video about lazily reusing a bunch of footage Ruby had lying around to cobble together a last-minute crappy video with a barely-thought-out topic for some quick, undeserved ad cash being an introvert, yet Ruby spends half of it talking about things she'd do with Blakeney.
She mispronounces half the dictionary again. "Guess" becomes "GAS". "Recharge" becomes "Ree-trarrged" somehow.
The fake freckles are on show again.
She keeps showing off her unmade bed, with exposed mattress and bedding that's gone unchanged for months on end.
She keeps slapping that camcorder 'recording' overlay on footage.
She lies her ass off again. "Oiy love to carl opp with a blanket, a bohk, a mog of tea, maybe sommthing to eat and josst sit thaar for a copple of hours and read. It's fonny because oiy often feel guilty for dyoing sommthing loike this, sommthing boiy moiysalf."
No, you don't, Ruby! You brag about reading by yourself at every opportunity, even when it never happened (which, let's face it, is almost every occasion). You make whole videos in which you pretend to read many books in a single day just to have something to boast about - videos that are stitched together from many days' worth of footage because you didn't read a single book in one day, let alone several. In what universe do you feel guilty for reading?
She starts lecturing about how "we" do something that only happens in Ruby's imagination yet again.
"Oiy feel loike society - we think of syocial activities as being a koind of ACKSAPTABULL fworm of lashzhah activity whaahr it dossn't matter if yore being prodocktive? Whaahrass as syoon as yore spanding toiyme boiy yoresalf it tarns intyo you being "lyazy"--"misshoozing yore toiyme". Oiy think that's quoyte an intrassting distinctshon. Hosstle colchah koind of convinces oss that it'syokay to spand toiyme doing SYOSHAL things for lashzhah BOHT NOT YOHKYAY tyo dyo things boiy yoresalf."
This isn't a thing. At all.
Firstly, leisure activities are not supposed to be productive. Whether by yourself or with others, leisure is for relaxing.
Hustle culture and the culture of toxic productivity that she and studytubers like her have heavily propagated have done the exact opposite of what she's complaining about. They encourage forgoing social time and leisure activities in favour of spending extended periods of time by yourself, working yourself to the bone, not seeing your friends because that'll distract from the grind of hammering away at studying or writing essays that nobody assigned. Even here, she's still hammering home the idea that your downtime needs to be productive somehow.
It's indescribable nonsense even for Ruby. She spends 99% of her time by herself (with mummy nearby) and claims to be the most productive person who ever lived, so I'm not sure what her argument is. She's just making shit up and pointing at problems she caused so she can complain about it and be seen as enlightened and conscientious.
And, sure enough, her fans rush to commend her for this imaginary, false-flag bullshit.
The whole list is hilariously stupid.
1. Read a book.
Ruby doesn't do this, and I'm not sure what introvert with even a passing interest in reading won't be aware that they can read books in their spare time.
2. Create a character and then go out in public pretending to be that fictional person.
Are you an introvert who's much more comfortable and secure in your own company than with others? Then why not pretend to be someone else entirely?!
This isn't an introvert activity, this is insanity (or con artistry). Ruby spends her entire life pretending to be someone else and lying her ass off, so it's not too surprising that she recommends this.
However, it's hilarious that she pretends she has a boundless imagination and is capable of creating all sorts of wonderful, diverse people to pretend to be in her coffee shop method acting daydreams, yet she's incapable of coming up with a character in her writing that isn't either Hermione Granger, aged 11 or a cardboard cut-out stock character she stole from a middle-grade bullying book.
3. Have a movie night by yourself.
Another one that Ruby doesn't do, which is only on the list to shoehorn in the sponsor. And what introvert isn't aware that they could watch movies or TV shows in their spare time?
4. "Bake a poiy, boht dackorate it VARRY NOICELY (with cyookie cottahs)."
Of course, Ruby made half the video an ode to her eating disorder. She also says she baked the pie shown for her dad (because it's recycled footage from an old video), so not exactly an introvert activity.
5. Create a random entry on Notion.
This is not an introvert activity. This is bottom-of-the-barrel, 'I'm chained to my desk and can't leave, and the only program my PC will let me open is Notion' shit. The only reason this is on there is so that Ruby could shove in an undeclared ad.
6. "Make a noice meal fore yoresalf."
Another opportunity for Ruby to try to reverse the damage she's done with her toxic, triggering 'Tyo be prodocktive, johst eat water and navver eat' bullshit, but of course she just does the same shit all over again.
"Making a nice meal" in Ruby's world apparently means "chop an onion, then take the smallest possible bite of a tiny sliver of cake".
Two food entries on this list. Making and eating food is not an introvert activity. It's a 'staying alive' activity.
7. "Make somm bohkmarks."
And Ruby says this is especially fun with friends! Is this video not titled "things to do by yourself as an introvert"? Why is most of it things that Ruby says is best enjoyed with friends, even though she has none? For the love of god, Ruby, get off YouTube and see a therapist, you vapor-brained dumbass. This is just 9 minutes of Ruby doing a terrible job of trying to prove that she's happy by herself now that Blakeney never talks to her.
8. "Make Pintrasst bwoards."
Why not waste your days creating vision boards of what your life could be like if you were 12 again, like Ruby won't stop doing instead of going to therapy?
9. Go to a museum or gallery by yourself.
And then Ruby exclusively shows footage of herself going to museums and libraries with mummy, because this is something she never wants to do alone, or at all.
10. Go "street rambling".
This entry should have been "Go for a walk", but Ruby had to get the old 'Ruby finds any old excuse to cram an awkward literary quote in' cliché in here. Here she uses it as a flimsy justification for shoving old footage of herself butchering Virginia Woolf's 'Street Haunting'.
11. "Gyo tyo the loiybree and johst think of a rahndom nomba between 1 and 1000 and foind that nomba in the Jooey-DASSIMOL system and johst take down one of the bohks and johst read SOMMTHING from it and see what you can lahrrn."
Is your TBR too full of things you actually want to read? Well, why not go to the library and grab books at random, so that you can waste time reading a paragraph from the middle of a biography of the person who invented the catalytic converter, or a random chapter from a book about aquarium maintenance?
12. "Gyo to a graveyard and lyook at the gravestone and think about the parson behoind the gravestone."
This is very fun with friends, Ruby claims, and she used to dyo this AWWL the TOIYME with BLYAKEKNEEE. HONNASTLY! Another entry, another one that Ruby says she only does with "frands", and the only footage shown is recycled footage of the Scotland trip with mummy.
What even is this nonsense video? Who is this for? Most introverts know exactly how they enjoy spending their free time alone, they don't need a list of ideas, much less ideas this obvious, stupid or utterly insane. This is her laziest, most profoundly dumb video in quite some time, and that's saying something. She needs to stop.
"I'm sorry you chose not to like my crappy editing. I spent many many hours editing and somehow it still looks like it was edited with a lawnmower! I'll probably get better one day! "
Ruby, you've been doing this for over seven years. If you haven't improved in any way in that time, it's clearly not going to happen accidentally and you're clearly never going to bother trying to get better.
All her new content is just capitalizing off corporate and marketing buzz words used to sell products branded around the current trend of "aesthetics" like dark academia, cottage core, etc. The word "romanticize" is just another way to appeal to the careful internet curation of an image of contentment and idealism that comes from shaping the space around you to be more comfortable in the midst of an uncomfortable world. Notice how it's mostly privileged influencers employing these techniques to sell stuff like library tea and "vintage" clothing that can help you achieve that idealized version of your life.
Even the thumbnail has the word "AD" in it. It really cements the connection between consumption and living a "simple" like Ruby. The thing that's dangerous about Ruby is that her whole "bookish schoolgirl living in the countryside" is all an act used to sell stuff. But her audience eats it up (or drinks it up, literally). In reality, her lifestyle is centered around fast fashion, following trends, and upholding an image of whiteness through her devotion to private institutions, classic literature, and images of childhood untainted by human suffering.
Influencers become insufferable because in order to keep living their own "romanticized" narratives and living in a bubble, they have to sell you something and look away from other people's struggles. I think deep down they know that it's all a scam.
Um, so you're claiming Ruby has no passion? If this isn't the face of someone brimming with enthusiasm then what is?
On a more serious note, I think Ruby's identity crisis began when she started emulating Hermione and aspiring to be a genius Oxford student. She can't be Hermione - that role's taken - so she has to make do with being Ruby Bones. And Ruby, no disrespect intended, lives partly in her imagination. She sets her expectations too high and the reality is often disappointing. I think the 'perfect student' cosplay was working during her A-level years when she had a successful YouTube channel, became head girl and was living comfortably at home. Then the Oxford rejection happened; she went to Exeter and struggled socially and academically. She clearly did well in terms of results, but I think she had to face the fact she wasn't exceptional, that other students were clever and sometimes more talented. I think these experiences threatened the identity Ruby created and now she's floundering because she's not sure which direction to take next. I don't think Ruby's online presence is the root cause of her issues, but it acts as an enabler, reinforcing her pretend identities and affectations. It's definitely not helping. That said, Ruby's been getting increasing amounts of criticism recently and lots of her posts are made in response to these criticisms. I'm sure this negative feedback will be having an effect on her self-image too.
Anyway, that's just 100% speculation. I might be way off the mark.
Oh no! Ruby is being savagely bullied on this, the last day of Anti-Bullying Week. Such irony.
(She really does quite clearly say "Bye-Ront Park".)
"Some of these items were later gifted to me by Simple Retro (or "Simpol RATTRO")"
Then on Insta...
"The first outfit was later gifted to me by Simple Retro."
She went to the Simple Retro offices for no other reason to try on clothes for the purposes of advertising them on social media, but she's apparently terminally allergic to just putting a clear and honest ad declaration.
Here she stretches the truth wildly with an awkward declaration to give the impression that some were gifted, so she must've paid for the rest, when that didn't happen.
And why the "later" part? Is Ruby to expect us to believe she just happened to wander into the Simple Retro offices on a whim and was ambushed with a Pretty Woman dress-up montage by the staff? And then some time later one of them tracked her down in New York to shove an outfit in her hands unsolicited and ran away before Ruby could refuse?
Just put "ad", Ruby. That's what this is. Them having you try on clothes wasn't "VARRY STRYANGE". This wasn't an impromptu thing.
You can't even go the showroom without an appointment.
You had a pre-planned appointment to try on clothes for the brand for ad purposes (and likely to discuss other ad opportunities with them) and were then paid in gifted clothes for advertising the brand in these posts.
And this is work, in Ruby's eyes. Just endless incompetence and errors because she's too lazy and can't be bothered to give anything a second glance or put any degree of effort into anything at all.
What if this whole thing is a role? Ruby's entire public life is a long-term social experiment to see how crazy she can act before she gets rejected by the masses.
Her entire personality is fake and pretty much none of what she does or shows is genuine, but instead of being a self-aware social experiment to push the boundaries of YouYube, it's just her lying about who she is to try desperately to be popular, envied and special. She's pretending to be:
A devoted bookworm, despite clearly reading hardly anything.
A gifted writer with a naturally limitless vocabulary, despite barely being able to write and having a feeble grasp of the English language.
An aspiring author with a limitless imagination, despite stealing all her ideas from other sources and not enjoying any part of the writing process.
A genius, despite clearly being a dumbass.
A master of organisation, despite clearly being incredibly disorganised and scatter-brained.
The most productive person ever, despite all her videos being staged and assembled from weeks of footage to appear like she accomplished more in a day than is possible, and her actual days being uneventful and full of aimless busywork.
A naturally VARRY POSH AND PROPPAH PARRSON, despite her fake accent being stolen from Emma Watson, aged 11.
A girlboss business owner, despite having no actual involvement in the company with her name on it.
A designer of planners, despite someone else designing her planners.
A renaissance woman whose activities include conference speeches, modelling contracts, bestselling cross-brand products, academic lectures, despite all of her opportunities being embarrassingly half-assed vanity projects only secured through nepotism.
A hard-working, naturally skilled academic, despite cutting every corner and doing as little of her own uni work as she could get away with.
An avid learner and researcher, despite actively avoiding learning anything.
A vegan, despite rarely sticking to a vegan diet.
A bullying survivor and anti-bullying advocate, despite all her tales of bullying being suspiciously unbelievable, inconsistent and clearly made up.
A germaphobe and compulsively clean person, despite having no sense of personal hygeine and living in complete squalor at all times.
A charitable person, despite actively taking money from charities wherever possible and doing everything humanly possible to avoid giving anything back.
An honest person who is transparent about all her influencer dealings, despite lying about everything and filling her videos with shady, dishonest, undeclared advertising.
An incredibly kind person, despite being a toxic, greedy, dishonest person with zero thought or care for how damaging an influence she has on her audience.
A champion for mental health awareness, despite actively encouraging her impressionable viewers to work themselves to death to accomplish more in a day than is possible while eating nothing and never taking proper breaks.
A selfless person, despite doing everything she can to get and horde wealth, no matter what she needs to say and do to get it.
Someone with a deep care for the environment and sustainability, despite going out of her way to increase her carbon footprint by as much as she can.
A lover of dark academia, despite not knowing what the aesthetic is.
The list goes on. Her entire personality and her whole daily life is fabricated. She knows none of it's true, no matter how much she wants it to be. The problem is that she wastes so much of her actual life on those fake interests and things she doesn't enjoy that she's clearly miserable, and as much as she wants to be a child genius, every day is a new reminder that she's not the special child prodigy her mummy kept telling her she was - she's just a below average unemployed waster who'd be nothing without her inherited wealth and privilege.
I still don't believe that a museum would allow an influencer to film and post so much content about them and even take over their socials without some sort of collaboration agreement in place, with or without compensation (other than the gifted tour and writing session and whatever else she did there).
She's making it sound like she just walked in like everyone else and was like "I love your museum so much, can one of you guys follow me around with a camera as I make content for my Youtube channel and use a service that you normally charge $200 for?" And they were like "Oh of course Ruby, you're such a kind special girl, here's the password to our Instagram account, you can borrow it for a week, please help us reach more studious, recluse bookworms like you out of the kindness of your heart".
Like, this isn't how the real world works lol. This is obviously a planned collab with the museum that imo was the whole reason why she went to Boston in the first place. She was tasked with creating content showcasing the museum for both her own and the museum's socials.
To me her explanation sounds like if someone went to work in an office everyday, sat at a desk and everything, but insisted that they're not an employee nor a trainee with some sort of contract, and they're just hanging out there because they're friends with the manager and want to help reduce their workload.
I'm dying at the image of some poor American grocery store clerk trying to decypher what the fuck Ruby is talking about when she's asking for "ROSSEH TAPPLES".
She had to settle for either a "MACKINTOH SHAPPLE" or an "AVVERCRISS PAPPLE".
Another classic Rubyism: She pronounces "ennui"..."eNNyouEYE".
Once again rather than DONATING TO CHARITY and people who know what they're doing, she appoints herself the decider of peoples' fates. I'm sure it's meant well but for fuck's sake her carelessness and naivety is dangerous.
I literally couldn’t give a single fuck if it’s an airbnb, a hotel or a palace she’s staying in, you shouldn’t be naming her location on here. It’s out of order.
I also don’t care if she’s staying in your town and ‘everyone knows what everyone is doing’ so therefore you think she’s doxing herself, it’s literally against tattle rules to expose influencers locations or the addresses they’re staying at. It’s the sort of thing that gets threads banned.
The fact that she's staying at a very small property in the boonies probably makes it even more problematic to name her location than if she were at a big city hotel. I think we can all agree to dunk on Ruby's many oddities without helping her be a danger to herself. And if I'm not mistaken, Tattle Life (not this thread, but the site in general) has actually had some legal trouble over doxxing and stalking, so that's even more incentive not to engage in this behavior.
I could swear I saw a comment to the effect of "yes, nothing wrong with romanticizing the cold during a heating crisis" under the video ten seconds ago and it has already been removed lol
She’s inspiring her fans to write like her (I covered up the name, but this person often comments on Roobee’s content - my analysis is that they own a thesaurus but not a dictionary lol)
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