StatusWoe
VIP Member
It's interesting how she doesn't seem to consider the negative effect these posts might have on her image. Her 'brand' or persona is what draws in new subscribers and maintains her current group of followers. Constant showcasing of ads and #gifted merch by an already rich influencer in a time of financial crisis is not a good look and bound to drive people away from her channel. If I stumbled upon Ruby's channel in 2022 and the first thing I saw was a pile of gifted clothing and free National Theatre merch I'd have serious questions about her integrity and truthfulness.Imagine coming home after nearly a month away and making your #1 priority showing off all the #gifted shit that showed up at your doorstep while you were away.
The National Theatre at Home post has riled me more than the other ads. If I remember correctly, this project began in the early days of lockdown. Performances were streamed on YouTube - I watched some of them - and viewers were encouraged to donate. This was one way for the company to keep afloat financially when venues were closed. The Royal Ballet did the same thing.
It's important to remember that 1) she can easily afford theatre tickets and 2) she's able to travel to London to view live performances. The 'at home' streaming is a great way to increase access. Speaking as someone who grew up in a Northern, rural community, there was a definite feeling of missing out when it came to London-centric theatre, ballet, art and so on. Ruby is the last person to understand this issue.
Final point: it's thoughtless of her to accept anything free from the National Theatre at a time when the arts are being hit so heavily by funding cuts, decreased public spending, etc. Ruby should be the one donating and doing fundraisers rather than accepting gifts or payment. She comes across as incredibly greedy.