I think i'm in the minority, I love hand knits over a plain white baby grow. I don't mind dinosaurs and I've given up with no characters for oldest as they love it but I really hate foxes, slogans, big branding, chavvy/influencer style and despise 'Heartbreaker' or 'Be kind' on babies.
I'm more safari animals or neutral for boys, 'Clay bear' type, anything garish is a no. Girls though I love brights and pattern like 'scamp and dude', rainbows, strawberries, probably because I spend my life in black so live vicariously.
But mostly I dislike how girls stuff is all 'Think happy thoughts', 'Beautiful like Mummy' while boys is 'Wild and Free adventures', 'Strong like Daddy'.
What I thought I'd like/hate with my first changed when they arrived because their colouring and personality suited differently to what I'd gone for.