Wouldn't say full though. Just out of curiosity what other artists play similar-sized venues, so usually around 3 to 5k?
I'm just going by what I see in pictures on IG and all of the EU shows so far looked like they had huge crowds. And I mean the fan photos, not the pros or marketing. Sure, it's not Harry sized, but it's still awesome.
Also, 72% for Milwaukee is impressive considering that there was literally zero promotion that went on. And I'm not exaggerating or being hyperbolic, there was one offhand mention on one radio station about five months before the show and no other promotion at all. Which is incredibly unusual because we have a big music scene and the radio stations work with the venues to do giveaways and such.