Looking at the ingredients and the jarring differences between name - Smart skin says science to me - and packaging - fun patterns - I am struggling to see anything smart about smart skin......
I feel like even 5 years ago people were less ‘clued in’ to science and brands like TO and Inkey List hadn’t changed the affordable market for the better. Plus Niomi probably had more selling power. I can see the brand being marginally successful back then.Literally I just can't understand it. She doesn't have the audience to buy this off name recognition alone. Why would a casual viewer spend £24 on a brand that has no proof it works and uses questionable ingredients when you can buy The Inkey List and The Ordinary for less than a tenner?
It's all she's sharing on her IG stories. Other influencers and friends opening their PR boxes of products.Has she sent stuff to other influencers?
Is Lydia Millen or Lily Pebbles her brand manager, flopI only have one word for this: clusterf*ck.
She should fire her brand manager. She should fire herself haha.
DONT FORGET THE WASHCLOTHThere's almost no products- two moisturisers, a cleanser and a mask?
It does seem very Loccitane and Crabtree & Evelyn.This skincare range reminds me a bit of L'Occitane
She’s really got an inflated sense of how much her name is worthalso cute
how her 2 bamboo washcloths are 8 pounds
but some average bamboo washcloth I just googled is 3 pounds (2 would be 6 in this case, but usually when u get pack of 2 things you get a discount)
so
?you pay just for her brand? love it. maybe her washcloths are smarter
(I know it's not that big of a difference, but 2 pounds is 25% of the price so yikes)
I really hate to say it but it really seems like a case of virtue signaling. Trying to get good press by showing how inclusive and diverse her brand is but all her muses have done so far is sit for an amateur photoshoot that doesn't even showcase their beauty to its fullest potential and share a basic 'inspirational' quote .I really don’t get the concept of muses for skincare at all. The only thing I can think of is that she says these products work for all skin types so she’s got a load of different women ‘muses’ to demonstrate the point but even then it’s just a bit crap.
Joe was there for the photoshoot day with the team and appeared to be at a desk working on a laptop at the time. Maybe she wanted to put him to use working on her products and he felt badly being relegated from CMO of a team to marketing these products. for his fiance. It was right before the break-up. All little things leading up to the final break obviously. I am surprised almost all of her photos with Joe are still up on her account. You would think she might've done a purge right before the big launch so curious minds wouldn't be scrolling along to see engagement photos with "the beginning of forever" written on it.I wonder if Joe was meant to be involved in the marketing strategy and either
A: he’s tit at his job
B: no significant investment was made into marketing because Joe was doing it for free and it was then abandoned after the break up
C: Niomi assumed her social following alone would translate well enough into interest and sales
Joe was there for the photoshoot day with the team and appeared to be at a desk working on a laptop at the time. Maybe she wanted to put him to use working on her products and he felt badly being relegated from CMO of a team to marketing these products. for his fiance. It was right before the break-up. All little things leading up to the final break obviously.
Anyway, these things look like products you'd see discounted on the shelves of TK Maxx in a few years that you'd pick up when you're low on skincare and feeling adventurous or thrifty.