Hmm, that transcript of the ‘i’M nOt aN iNfLuEnZa’ video that @palmer posted is very interesting (I’ve never watched the video, couldn’t bear to). So, here’s my spitball.
It really does seem like it was in a business context that Niomi was likened to other influencers and she didn’t like it because she’s created this little narrative for herself that she’s ‘making a difference and helping her followers’ (
x1000). I also never knew she ramped up to discussing Stupidskin at the end. That also makes it feel like the whole damn thing was a marketing ploy to dupe her her followers ahead of her skincare line launching. Something along the lines of, ‘I’m not an influencer, I don’t just sell to you without discernment. So, you must know then that my skincare line is not just another influencer line, it’s special. I care about you, we’re a community. Vegan vegan vegan.’
I’ve said this before, but I do not think Joe or his family had a problem with the self-promotion or selling part of her job. His father might be an OBE and Niomi might’ve thought they were the poshest in all the land, but they’re really not and Sir Clive is a MASSIVE fan of self-promotion. And Joe himself works/worked in marketing (plus, potentially, might be dating a marketer of influencers?—not exactly heading in the right direction if he or his family has a problem with influencer culture). Joe definitely seemed to have a problem with being on camera and having their relationship on display, but I don’t think he (or Fredward) had a problem as such with her making a ridiculous amount of money, getting them sponsored trips all over et cetera by selling random tit (whether or not he appreciated that the latter requires the whoring out of the former is moot).
With that said though, @Shutterbug99 is right, Niomi certainly seems to have greatly upped her ads since the breakup. Since I don’t think Joe had a problem with that part of her job and I thus don’t think she’s doing it to spite him or because she’s ‘free from his influence’ in that respect, I’m going to suggest a different, more sinister reason for it. Interest in her (of which this forum, which was previously as dead as her scarecrow hair, is a prime example) increased significantly in the wake of the breakup. I mean, the clicks on her Instagram must have SKYROCKETED, video views, likes, comments et cetera notwithstanding. I think she quite simply decided to capitalise on that. Don’t get me wrong, I don’t think she’s not hurting about the breakup, she clearly is, but I think she decided she might has well benefit from the attention and rake it in. Whether the increased attention actually results in sales I cannot say. The fact that she has been and still is haemorrhaging followers, as well as the (lack of) performance for Stupidskin might suggest not, that the interest in her now is largely negative or at least ambivalent, but be that as it may it seems, to me, that she has tried to leverage the breakup attention.
TL;DR: I do think Joe did not enjoy being on camera or having their relationship pimped out for views and it may even have been a point of contention in their relationship, but I don’t think he minded the selling (and associated benefits) part of her being an ‘influencer’. I agree with Palmer that the ‘nOt aN iNfLuEnZa’ video was business-related and I reckon her increased number of ads since the breakup is a calculated decision based on the increased attention she has received.
Whatever the case may be, whether the video and the ironically increased ads were a personal or business decision, Niomi chose the absolute WORST time to embrace being an influencer and start posting a spammy level of ads. As we know, the pandemic saw the rise of a big pushback against influencer culture, with a great many people realising what unnecessary, useless leeches on society influencers are. A ‘Smart’ (LOL) influencer would have cut back on ads in 2020, not the opposite. I can’t figure out if Niomi’s just that unaware, that she didn’t know this, or if she’s so deluded that she buys her own bullshit and thinks she and the ‘helpful’ crap she sells are somehow set apart from other influencers and the stuff they sell and that it thus does not apply to her.
It really does seem like it was in a business context that Niomi was likened to other influencers and she didn’t like it because she’s created this little narrative for herself that she’s ‘making a difference and helping her followers’ (
x1000). I also never knew she ramped up to discussing Stupidskin at the end. That also makes it feel like the whole damn thing was a marketing ploy to dupe her her followers ahead of her skincare line launching. Something along the lines of, ‘I’m not an influencer, I don’t just sell to you without discernment. So, you must know then that my skincare line is not just another influencer line, it’s special. I care about you, we’re a community. Vegan vegan vegan.’I’ve said this before, but I do not think Joe or his family had a problem with the self-promotion or selling part of her job. His father might be an OBE and Niomi might’ve thought they were the poshest in all the land, but they’re really not and Sir Clive is a MASSIVE fan of self-promotion. And Joe himself works/worked in marketing (plus, potentially, might be dating a marketer of influencers?—not exactly heading in the right direction if he or his family has a problem with influencer culture). Joe definitely seemed to have a problem with being on camera and having their relationship on display, but I don’t think he (or Fredward) had a problem as such with her making a ridiculous amount of money, getting them sponsored trips all over et cetera by selling random tit (whether or not he appreciated that the latter requires the whoring out of the former is moot).
With that said though, @Shutterbug99 is right, Niomi certainly seems to have greatly upped her ads since the breakup. Since I don’t think Joe had a problem with that part of her job and I thus don’t think she’s doing it to spite him or because she’s ‘free from his influence’ in that respect, I’m going to suggest a different, more sinister reason for it. Interest in her (of which this forum, which was previously as dead as her scarecrow hair, is a prime example) increased significantly in the wake of the breakup. I mean, the clicks on her Instagram must have SKYROCKETED, video views, likes, comments et cetera notwithstanding. I think she quite simply decided to capitalise on that. Don’t get me wrong, I don’t think she’s not hurting about the breakup, she clearly is, but I think she decided she might has well benefit from the attention and rake it in. Whether the increased attention actually results in sales I cannot say. The fact that she has been and still is haemorrhaging followers, as well as the (lack of) performance for Stupidskin might suggest not, that the interest in her now is largely negative or at least ambivalent, but be that as it may it seems, to me, that she has tried to leverage the breakup attention.
TL;DR: I do think Joe did not enjoy being on camera or having their relationship pimped out for views and it may even have been a point of contention in their relationship, but I don’t think he minded the selling (and associated benefits) part of her being an ‘influencer’. I agree with Palmer that the ‘nOt aN iNfLuEnZa’ video was business-related and I reckon her increased number of ads since the breakup is a calculated decision based on the increased attention she has received.
Whatever the case may be, whether the video and the ironically increased ads were a personal or business decision, Niomi chose the absolute WORST time to embrace being an influencer and start posting a spammy level of ads. As we know, the pandemic saw the rise of a big pushback against influencer culture, with a great many people realising what unnecessary, useless leeches on society influencers are. A ‘Smart’ (LOL) influencer would have cut back on ads in 2020, not the opposite. I can’t figure out if Niomi’s just that unaware, that she didn’t know this, or if she’s so deluded that she buys her own bullshit and thinks she and the ‘helpful’ crap she sells are somehow set apart from other influencers and the stuff they sell and that it thus does not apply to her.
even though he obviously knows she’s not his Mum idk 
why is she soooo insecure 
), but I can’t find it. Does anyone else perhaps have an idea? I’m 99% sure it was pre-February 2019 (don’t ask the sad reason why I know this).
