There's a lot I agree with here - the way brands treat some of the influencers is quite despicable, and it seems like the industry is a loophole for getting away with stuff they'd never normally get away with. (making people work for free / use of kids without payment or contract are just two of my bugbears). I also agree that some influencers are not behaving with integrity or professionalism.
Totally agree with you. While we all know the Meldrums are slippery cocunts that deserve all that comes to them, the brands need to be included in this too. Ultimately, the big brands use these “influencers” as essentially they’re cheap labour. So the “influencers” (
duck I hate that term) receive three kindly gifted press samples
of bobbi brown lipsticks for free and they then tell us all how incredible they are. In return how many idiots/consumers then go on to ditch their three quid rimmel for the twenty quid version that the influencer has worn? How much does it cost the brand? Probably pennies. Compare that to an advert on telly/radio/magazine/online, they’ve saved themselves big big bucks and it works better as influencees believe these arse holes are like them and go out there and spend their hard earned cash.
Similarly to Neilson’s Holidays. They don’t give a
tit that Meldrum has been involved in all this. They’ve probably not even seen the video. All they know is that they’re not going to LOSE money by sending these twerps to Greece, so what have they got to lose? In the grand scheme of things, 15 (
) tittlers and the masiah fella saying they’ll not go on a Neilson’s holiday if Grabecca goes really isn’t going to phase them.
This
tit really makes me angry.