This baffles me too.
The arselicking she shares always has a "this reminds me of way back when mine were young" post in there too.
I have a feeling her demographic is slightly older than we think and a big chunk is women old enough to be her mother who wish they were her mother or mother in law so she could "look after their sons". Also that group is ideal for her as they will have spendable wealth and not enough tech literacy to understand swipe ups and cookies. The thing is Sophie will prey on this, and they will think they are trendy and young cos they know what a "Mrs Hinch" is and she's their friend on Instagram. You always see "Sandra" "Sue" "Carol" and "Wendy"s on her followers list. (HUGE apologies if I've used any of your names I mean no disrespect directly to you
)