I’d also like to add (though it’s probably nothing myself and others here have not already said before)...
Sophie is charging companies double, triple, if not quadruple what some people earn in a MONTH, slogging away in normal jobs that contribute to society, to advertise a whole host of individual brands and products, by filming a series of 15 second long videos of herself using said product and screeching ‘I just love it guys’. There is never any indepth review or analysis of the product, just a push towards ‘buy this because I use it’.
The foundation that the brand has been built on (apart from cleaning) is mental health. How much of this extortionate profit that she earns is put back into this? She insultingly plays the anxiety card when it suits, but how often is Hinch financially supporting and signposting mental health charities and means of support in crisis? She just points her followers towards swipe ups for products she endorses and earns commission on and of course - her own books.
Sophie draws in her audience by calling them her friends. She often proclaims ‘You are all on this journey with me’, but who charges their friends £17.99 for the privilege? Many of her sheep have bought in to this narrative, and are so naive and brainwashed that they truly believe Mrs Hinch is an important figure in their lives. The money she is earning is ultimately coming from her followers purses. They have so far paid for her house extension, expensive cars, a full kitchen remodel, garden renovation, and a lifestyle where she can buy whatever she feels like, without the need to budget. This is worlds away from the lifestyles of her sheep, yet she constantly plays up to the line of ‘I’m just one of you guys’.
Everything she puts out there leads back to some kind of gain for herself. The monotonous content she posts (usually using her son as a prop to fill the gaps), is just to engage her followers until the next advertisement.
Hinch will keep taking and taking until she reaches her monetary goal. And then she will up and leave. All of her so called ‘friends’ will be dropped whilst she lives a luxurious life off their money and they are left mourning their leader and wondering how the hell they got so sucked in.
I wish more people could see just how damaging social media influencers are to mental health. They preach the opposite, but the majority are only in it for the money, gifts, fame and adoration.
If people want to call myself and others on this website trolls for calling out this twisted practice, then so be it. Because in my opinion, after observation of the actions and effects of the influencer culture, it looks as though the real trolls are the con artists behind the camera.