Hey guys! I haven’t posted on this thread before but Mrs Hinch has pissed me off today (poor Henry, he’s so overweight) and I have some tea to spill!
I’m a digital marketing & social media manager for a PR company in London. We manage lots of different clients and help them design social media campaigns. In the last 3 years or so, we’ve been increasingly including influencers in our online campaigns and seeing great results. We usually try and work with smaller bloggers/instagrammers (around 50k - 250k followers) because we find that they have a better rate of engagement for ADs and they do less ads, making the ones they do seem more genuine. They also charge less; so we can get more exposure for our money!
We looked after an eco cleaning brand in November of last year and they were very keen on doing a campaign with Mrs Hinch. Usually we select the influencers but this brand was pushing for the Hinch. So, I reached out to her Gleam Team and asked for her rates. We wanted her to do 2 10 second stories with swipe up links and a post on her feed. As I said, we usually don’t work with big influencers and she was around 1.5m at the time. The most I’ve ever seen an influencer invoice us for was £7,000 and she did a series of Instagram stories over 2 weeks and 2 posts on her feed for us. Let me just tell you that Mrs Hinch’s fees blew that out of the water.
We usually avoid Gleamers anyway because they tend to be bigger, but we are never going back there now! Her fees took up our whole budget for the entire campaign and we were intending on working with 10-12 people! We had to politely decline, but if some of you think she’s not raking it in... you’re wrong! I won’t say the exact figures because I think I’d get in trouble at work and it would make me detectable, but yeah...
I’ve been reading this thread for a while and have seen a lot of misconceptions about how influencer marketing works that have been taken as fact in some cases. So if you have any questions (no matter how obvious you think they might be) i’ll Be happy to clear them up for you.