I watch a few Canadian YouTubers and I don't know if it's just the attitude people in Canada have or if these particular girls are just really chill, but their whole vibe is SO different to the UK influencer scene. MM has a real love, it seems, for designer labels 99% of her following have no hope of affording, where as these girls I've been watching are all about affordable skin care, home workouts, dog walking, healthy cooking, self care, social consciousness... it's SO refreshing and a total 180 on the UK scene.
The culture shows like LI, Celebs Go Dating etc have created astounds me. It's all so vacuous. Everyone wants their 5 minutes of fame and if that means posing in an empty carpark, squatting like you're taking a shit in the woods, then crack on but I'll pass.