prefacing this to apologise if anyone’s already made this observation, I don’t keep up with the thread at all -
this year I seem to be seeing ‘the molly mae effect’ less and less? bar that one leather jacket from Zara, I haven’t seen hordes of people on tiktok scrambling to buy the new ‘it’ thing every week that she’s worn/bought, as has been the case for the last couple of years.
is she slowly losing relevancy? I don’t know
I can’t say that I was ever influenced by her as I don’t really buy into all the social media fashion trends, but as I say I’ve definitely seen less of it this year