Morning Clemmie, couple of points, if I may. Nobody should ever feel validated by numbers (unless they are Donald Trump. You're not Donald Trump, are you?), we are validated by our behaviour, our treatment of others.
If you really don't know who your customer base is then maybe start by modelling your average pitch on yourself, the relatable little family you market yourself as. You know, the young family, the junior manager dad, the mum who works one day a week, the struggles they face, the money worries they have........ all the usual relatable stuff that young families encounter.
You might also give some thought to the things you flog. I am sure Weber would have paid you well to advertise something more realistic - so much better to offer people things they can afford rather than leaving them diminished by what they can't afford.
Brand Hooper have chosen to be a vulgar/flashy brand, promoting envy and diminishment amongst your customer base. Fine. It's a plan. But don't be brittle, thin-skinned and aggressive when people disagree. Suck it up and develop good grace - you will come across so much better.
And lastly, when you are being paid thousands to sell products, it is just a professional courtesy to spell their name right. The company paying your bills is Weber, not Webber.