No i don't agree that anna mathur does it so well! She's going the exact same way as mod. She commodotises her work and sells it on Insta and it just should not happen. It's taking advantage of vulnerable women who want to be in the clique and therefore purchase the wares. She's done her own fair share of freebies/ events/untagged gifts and ads. Hcpc rules state that you should be very careful with your online presence. Insta is essentially an mlm scheme and no health professional should be selling their work on there. It's unethical and the potential for abuse is enormous. Insta is not the place for paid medical services.
I haven’t noticed her doing that much #ad #paidpartnership #freebie stuff. Admittedly I haven’t looked at her account much recently so I will look again and happy to be proven wrong.
I don’t see an issue in her selling her work online but I don’t know what the rules are for psychotherapists. I believe they aren’t as regulated as doctors for example but don’t have enough experience with psychotherapists.
My own experience is with another healthcare profession and they would be advised to keep their professional and personal online prescence separate. That’s not to say they can’t use it for work - they can and I think their governing body has quite purposefully not ruled it out as it is was a bit of an unknown entity before, not so much now as more in that profession are using things such as social media, Skype, e.t.c...for their work
I personally see no problem with Anna Mathur monetising her Instagram account providing it’s not going against her governing bodies code of conduct. After all, most psychotherapy is private in the UK and if anything, she is making it more affordable. But it does muddy the waters when you combine the two.
You might have an issue with someone selling healthcare services in general and that’s a separate matter. But when it can be bought privately offline (which most forms of healthcare can be), it can happen online and actually when it’s online it can make it cheaper. It’s about how it’s done that’s important.
As an aside as it isn’t traditional healthcare but I bought the Posotive Birth Company’s hypnobirthing digital pack before the birth of my second. It was the single best £30 I’ve spent. It made the world of difference to my labour where traditional pain relief had completely failed for the birth of my first. I wanted to do a face to face course but we would moving house at the time meaning practically and financially it wasn’t possible. The digital pack made it possible for me.