I think it appeals to people who want to portray the sentiment of the label/wording but can’t. So they write it on themselves.I cannot stand MAMA shit / strong girls club - I'd feel like a right dick wearing it!!
Exactly right. Of course it works. I’ve been influenced to spend huge amounts on skincare products by beauty influencers and it’s only a while after you begin to see what has happened and how insidious it is.It annoys me when people say things like ‘if people are influenced to buy the tat then that speaks volumes about them’.
Every single thing an influencer does on Instagram is calculated to the nth degree to sell stuff to people. That’s the only reason it’s posted up there; to shill. To get people buying.
So, then when it works, and ipeople do buy the stuff, you can’t blame them for doing what they’ve been deliberately manipulated into doing!
I’ve brought nothing except their books. I brought FOD book hardback and audio and I‘ve brought gi fletcher happy mum.. hardback, digital and audio. I’ve also brought all of the kids books by Tom fletcher in all formats. It’s annoys me everyday. Didn’t however buy anything that clemmie had a hand in book wise, for no reason other than I haven’t been pregnant while knowing about her.
I love Tom Fletchers children’s novels too! Can’t say the same about him and his obnoxious wife but his older children’s books are lovely! We’ve just finished the Christmasaurus & The Winter Witch!First time poster, can I just ask why you're annoyed you bought Tom Fletchers children's books? Just asking because I love the Christmasaurus haha
Totally agree, they're trying to sell people a lifestyle, "look at me if you buy this you are like me". Tbh the companies are just as bad for using the 'influencers' as cheap marketingWe're all consumers @Apricotflangebucket influenced one way or another, if you're on instagram it's hard to avoid this kind of influencer marketing. Even if you're aware of the phycology behind it it's still easy to be affected by these influencers with their seemingly perfect lives, all the clothes, all the gifts, lovely homes, luxury holidays, lavish events and beautiful families. It doesn't matter who you are and what you have it leaves you feeling like shit sometimes because it's unobtainable. If you're working so hard it does suck when you see these influencers getting so much for free. They're not spending a penny and selling all these products to us, but it's not the products we're buying, we're being suckered (conned) into aspiring to be like them whilst spending our hard earned cash to the brands that are funding them. "if you want to be as (insert aspiration here, great/happy/successful etc) as me buy this, that or the other." I'm telling you that swipe up feature is dangerous! It's not just mums either, I can't imagine how it feels to be a teenager/young person right now.[/B]
I love Tom Fletchers children’s novels too! Can’t say the same about him and his obnoxious wife but his older children’s books are lovely! We’ve just finished the Christmasaurus & The Winter Witch!
So true, advertising is a multi billion dollar industry. Everything but everything is manufactured, nothing is trivial, ordinary or left to chance with the popular instagrammers you are cleverly manipulated, sometimes it doesn’t work but for many it does, anyone can fall for it I should know I bloody bought a nail varnish MOD recommendedIt annoys me when people say things like ‘if people are influenced to buy the tat then that speaks volumes about them’.
Every single thing an influencer does on Instagram is calculated to the nth degree to sell stuff to people. That’s the only reason it’s posted up there; to shill. To get people buying.
So, then when it works, and ipeople do buy the stuff, you can’t blame them for doing what they’ve been deliberately manipulated into doing!
It's such a nasty mumsnet type comment. To blame other people and act superior.It annoys me when people say things like ‘if people are influenced to buy the tat then that speaks volumes about them’.
Every single thing an influencer does on Instagram is calculated to the nth degree to sell stuff to people. That’s the only reason it’s posted up there; to shill. To get people buying.
So, then when it works, and ipeople do buy the stuff, you can’t blame them for doing what they’ve been deliberately manipulated into doing!
Is that you Anna?The thing is, through traditional media you get medical professionals who make a name for themselves. Dr Christian is a prime example. But with that they have their standard indemnity, as well as additional insurance and they are so, so careful to seek advice on matters than could undermine their profession.
Social media is a new form of media used by people in a different way from how we’ve used media before. It’s all so new and MOD has fallen victim to that.
You get people like Anna Mathur who does it so well. She’s a psychotherapist but stays firmly in the psychotherapy role. I think by mixing midwifery and fashion/homes, MOD has muddied the waters and got into difficulties. It was only a matter of time, especially as some people will be out to get her because she is ‘famous’.
I can see how it has happened. It started off as the gas and air blog, she then got invited some places and offered some things and took them, then it got bigger and bigger, her husband got in on the act too and then they both got things. At some point her account became less midwifery and more generic influencer stuff and I think that’s where the tide has turned and things have become misaligned. Instead of a focus on midwifery with influencer stuff being a side show, it’s swapped round. Midwifery has become the side show, influencing has become the bigger part and with that has come more risk, ultimately leading to the situation where we are up to now. For most midwives, slagging off your mates online anonymously and making a comment which could be perceived as racist wouldn’t matter. No one would know who it was and no one would be interested in finding out. But MOD’s influencer status made her a target.
I feel like they both take their fans for granted. Very low level engagement but without their fans they wouldn’t have their audience to advertise to or to buy giovana’s collabs or sell their books. Shouldn’t be posting here about them, they have a thread of their own though. He does do good books and he is an brilliant author, I loved Eve of Man a lot!! But I’ve never liked giovanna’s books, I’ve tried but I just can’t. Tom’s a great author as is Carrie but good people, I just can’t and don’t see it.First time poster, can I just ask why you're annoyed you bought Tom Fletchers children's books? Just asking because I love the Christmasaurus haha
Debt from being influenced? What did you buy?I’m ashamed to admit what a tool I was and how much debt I got into
I liked Gemma too and that she says she wants to be totally transparent but it gets annoying when she super fan girls another influencer/insta business and re did her downstairs loo (i think) to look very insta/pinterest on trendI do like the strong girls club merch. I like what it stands for and I also think Gemma is great
Agree! And it's all one big clique statement. I find anything aimed specifically at women like that very cringe.I cannot stand MAMA shit / strong girls club - I'd feel like a right dick wearing it!!
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