That rug does absolutely nothing for me. I must be immune. Yay!!
That rug, the ‘tiba & Marl’ backpack, the ‘yes mum’ cards, the ‘scamp and dude’, the ‘bright company’ PJs, they all don’t do anything for the majority of people when you just see a photo out of the blue of the product like this with no priming!
The previous poster who described the influencer selling as “brainwashing” was quite right.
These influencers pretend they are your mates. They win your trust. They don’t feel like celebrities. You can inbox them direct. I remember reading on the Mumsnet threads about the number of people that had messaged MOD (before messaging anyone else) about their miscarriages . The line between friend, health professional and influencer becomes blurred.
And then you see their lovely home every day on Instagram. And you watch their insta stories and you ‘catch up’ with these influences more regularly than you do your own mum. It doesn’t really hit you how one way it is (particularly before Advertising Standards shook things up a bit and got stricter)
you’re a new mum, sleep deprived and emotional and you get totally sucked in to all this.
I spotted the below delusional message on DLAM’s Instagram post the other day... just baffling ... but perhaps this lady is only saying what we all thought originally.. before our eyes were all opened that we’re just being flogged to....
.