I do wonder how brands react when influencers sell the items they've been gifted. I wonder if there is something in the contract or agreement that tells them how long they have to keep an item for etc. I regularly go through my wardrobe and sell what I'm not wearing and I would hate if someone told me I had to keep something just because it was a gift.
I think brands realise that influencers get sent an astronomical amount of things and it isn't possible to always keep them so maybe they don't mind them selling them on. I reckon they have a set amount of time in which they have to keep an item before selling it or giving it to a friend, maybe they have to keep it for that season and then once the new collection is out they can do with it what they want. Could you imagine how much more
tit these influencers would be hoarding if they weren't able to pass items on, they would need storage units
Oh god could you imagine
![Er... what? o_O o_O](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
the dress code at soho house is casual and Josie already makes a big enough tit out of herself, turning up in her fairy skirts, heeled boots and giant fur coats. She doesn't need Lydia turning up as the farmers wife