Is she really going to be selling sweatshirts? ANYBODY can launch a selection of sweatshirts. Also I don't really get the point of having a branded sweater anyway, surely you'd need it to be a really well-known brand, otherwise you might as well just wear one that says any old phrase on it. Nobody is going to look at one of those grey LA Space ones and think 'wow, what a unique, stylish sweater, I must get one'. I might just get my Sharpie out and write I Like Toast on the plain grey M&S one I'm wearing now!