Lorna Luxe #43 Cancer? Just another opportunity to be a chancer. #freejohn

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lucie_Lu

Please can anyone explain to me what a capsule mood board is? Thank you
 
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LadyLockdown

lucie_Lu said:
Please can anyone explain to me what a capsule mood board is? Thank you
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A capsule wardrobe is (usually) a finite number of staple clothing items that can be mixed and matched to create different outfits and a mood board is a planning tool.

So a capsule (wardrobe) mood board is basically a "luxe" way of saying catalogue in Loony world.
 
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AllAboutTheMayhem

We really need to understand the back story here. Obvs it’s a massive vanity project. But to attempt to set up a brand from being a shitty influencer with absolutely NO discernible skill set, no qualifications in designing ( or at all) not to mention looking as utterly shit as she does, it would be interesting for me to know how she thinks she’s going to sell this and it NOT be a nasty extension of the stuff she did at ITS. (Which was cheap, binnable, nasty china-catalogue clothing)
Who is behind this brand apart from John, Lorna, Charley Pet Gay and possibly Lori ? Charley is going to get his contact women to wear it ?
I reckon the mark up is going to be HUUUUUGGGGE.
 
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Just watching it all

Remember ages ago she was very pally with old Donna Ida for a few months? Maybe she hooked loony up with the factories she uses to make her bloody terrible denim jumpsuits.
 
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CAT1975

Lori is confirmed! She has been working in this since she left ITS so Lorna poached her. She’s the designer!
 
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lucie_Lu

Thanks for the explanation but still feeling rather confused.com ‍ do you think that “a few pictures to sum up what’s coming” would also translate to capsule mood board?
 
Reactions: 6

LadyLockdown

lucie_Lu said:
Thanks for the explanation but still feeling rather confused.com ‍ do you think that “a few pictures to sum up what’s coming” would also translate to capsule mood board?
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Yeah, could be. It's anyones guess with Loony.
She probably doesn't even know.
 
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AllAboutTheMayhem

Ohno25 said:
I'm guessing £79.99 for that coat! Higher or lower?
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Way higher…. I’m thinking £120 ish….
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That Lori has made a right gamble hasn’t she?? Imagine choosing to work for a shitty influencer.
 
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pink_norris

You’ve been far too complimentary there
 
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styleoversubstance

Good to see that English ‘degree’ coming through. Anyone know if theres a way to check past alumni at a University? I mean we know its BS but I’d still like the proof.
 

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