Lily is pitching the meal planning as a form of engagement but also I get the feeling this is her way of making sure her first or second video back will feature Hello Fresh. I know she's been desperate for years to get a Waitrose sponsorship but I don't think that's ever going to happen (she def doesn't deserve it).
You just know Lily is going to throw the most passive aggressive fit about how she WISHES she can be one of those influencers who keeps her children private but b/c its just her and wants to keep her content "real" it's just too hard for her to do so (a clear swipe at Anna). I understand that having two kids is hard work but she makes more than enough to hire daycare, has her fam nearby and has the time/flexibility to wfh she just doesn't want to put in the effort b/c its clear prior to kids it's clear she barely put in any effort previously. Now with press trips and events virtually nonexistent it revealed how she really and many influencers truly are nothing without any of those things.
Well Lily, since your sycophants will never give you honest feedback that you so desperately crave here goes, No one forced you to make pregnancy vlogs, hospital bag videos (two or three in fact! not counting Jojo's), a day in the life as a mum or w/e other video featuring mummy/baby/kid content. You CHOSE to do that b/c you knew it would do numbers b/c you didn't want to put in the money and effort to create content not featuring your pregnancy and kid(s) and as a result of your lack of work ethic/investment in yourself over the past 2+ years, nothing you do will garner the views/clicks unless you include your kid(s) and Rich. This was your own making and no one else's.