I’ve always been a bit confused as to how she makes money as I think majority of her follows are nostalgia follows. However, I’ve just done a quick count of the 2023 ads on her grid and there’s 5 of them (that are obvious) so I suppose if she’s getting £10k per ad then that’s a decent salary? I only earn a bit more than that myself and I have to work everyday
I do seem to remember that she would always talk about how good she is at saving and had been selling jewellery and stuff since back in the day. Maybe she is just content with what she gets even if it’s peanuts compared to other influencers. She’s never ‘levelled up’ in the way that other OG bloggers have. No designer stuff or posh holidays or anything. She’s probably the one influencer I can relate to income wise to be fair! But her style has gone off for me completely.
I always wonder about barely active influencers but I suppose we underestimate how much money they need to.
I think most people can live quite nicely on £25k to £35k in the UK depending on where you live, your lifestyle and how savvy you are. So an influencer doing one day of work for a few thousand isn't too bad.
Then the rest of us have to use our own money for holidays, days out, clothes, cosmetics. Influencers can either be sent these for free or write it off their taxes. We've even seen them get big ticket items for free like Lily's Fiat500.
Although I think most influencers earn more than average, I'd bet they could get by on a relatively low income which could explain why someone like Lily is still managing.
I've obviously saying from the perspective of someone with a very average livelihood but Lily also seems to live quite simply. It was speculated that we only saw her room because she's in a flat share. At the minimum, I suspect she'll be living with her baby daddy soon if she's not already.