Why is she surprised this is how pre-school learn to read/spell? Mine are grown up and learnt the same way. While I’m on a roll I didn’t need to promote fancy flash cards or get free stuff, I bought a Thomas the Tank Engine book that had separate pages for colours, numbers, letters and constantly read it with my child until they knew it. I didn’t have a camera in their face. Smug cow she’s no different to anybody else! All I can say is poo Noa bless her