I liked Joe when he first started out, but now he has a huge ego and is such an attention seeking twit. He honestly thinks he’s some sort of parenting/ fitness/ food/ mental health/ menopause etc etc guru. In my opinion he endangers his kids, firstly by using them as content for his IG account and by doing things that could hurt them eg hanging off high poles, walking on a kitchen counter and yesterday allowing his youngest to walk barefoot around a shop!! Maybe he should start walking barefoot everywhere….
He’s bought out too many cookbooks and I think people are getting a bit sick of him - he’s a walking contradiction…one minute sugar is bad and next he’s wolfing down a load of chocolate and not the dark variety which is better for you.
He thinks his kids are going to be just like him -he reminds me of a doctor I know who turned into one of those annoying media/tv drs with loads of books, radio, podcasts - he thought his children were better than anyone else’s but the youngest would hit, scream & throw things at him in anger! Him & his wife are snobs and only like to mingle with those that pay them compliments (ie suck up to them because he’s been on tv & has a few books) or that they think are the ‘right sort’ to befriend ie wealthy & successful or have the right connections. Says he doesn’t drink - not true, seen him drinking champagne a few times - so tbh I don’t believe everything someone like him & joe wicks preach about. Joe just wants to be seen, liked, admired and for the money to keep rolling in. I think some people lose their way when they start appearing on tv etc. The fame goes to their heads.