I work for a (mainly) online retailer that sells brands at every price point from mid range streetwear to high end designer goods.
Stussy is a top seller, it has its captive audience and people who will always immediately be drawn to the brand. I can confirm we have never, and most likely never will sell this BOY brand. It doesn’t fit in with streetwear aesthetic at all at the moment! In that £40 price point for caps you have Nike, Adidas, Carhartt, Stussy, Dickies, Lacoste, Fresh Ego Kid, Rewired. All much more well known brands that are nowhere near as in your face as that cap is!