Still behind but found this interesting thread on Twitter about trust.
I suspect JM is heading towards the Trust Thermocline. A thermocline is where the temperature suddenly drops in a body of water, so it might be slowly getting colder then bang, it’s suddenly freezing cold. It’s a good metaphor for digital media and users. Followers slowly decrease then suddenly they’re gone.
Users will stick to what they know even after they’ve lost trust but will only move once their trust is less than the effort needed to move. And once this happens, like a thermocline there is a huge drop and normally no way back.
I’m explaining this very poorly. This guy does it much better, thread here if you’re interested.
Basically I think JM is coasting along but people are becoming more aware of the grifting, they’re not bothered enough to do anything about it yet but once they’ve made the decision to leave that will be it. No way back. I suspect there will be a large drop off in Patreon numbers soon and she will become effectively yesterday‘s news.