Jack Monroe #380 Hunger Hurts 2: Solar Lantern Boogaloo

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What's she suing people for now? My strongly held conviction that she is a bullshitter?

I'm going as a trifle and I expect you all to defend me.
 
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Forgive cluelessness please, but who is TD? I looked at the Dramatis Personae, but that didn't help.
I think, and perhaps a more experienced frau will let me know if this is incorrect, that it is a twitterer with the first name of the Scottish first minister, and the second name of someone who mills flour.
 
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I'm interested in the 'JM isn't working class' discourse and I'd like to ask Fraus whether they think class is more material (ie you might come from a middle class upbringing and have whatever education credentials but no support network means you're struggling month to month on rent/groceries is working class) or cultural (ie coming from a working class background, distinct 'working class' taste preferences vs 'upper or middle class' preferences, what you spend money on, income is less important)
On twitter sometimes I see people pointing to JM's upbringing alone as proof that Jack can't be working class. I'd more say that it's because Jack has a (minor) celebrity profile, brand deals, books, is invited to talks etc. so claiming they struggle materially to a point of working class-ness is pretty baseless.
Also the Karl stuff made me so sick. Hope everyone is ok x
I think it’s both.

I don’t buy that you can’t change class, so even if Jack’s upbringing was working class, her being a well paid minor celebrity for the past decade would negate that, as would her current lifestyle and interests. I think it has to be a long term change or circumstances though.

Whaf I find interesting is that most people have a mixture of social class traits and characteristics, and are not purely stereotypical. Yet Jack is so obviously middle class in every possible way. I can’t even think of a single trait of hers that is in any way associated with the working class. Background, family, beliefs, politics, clothing style, accent, attitudes, snobbery, interests, housing etc all scream middle class.

The true marker is did she benefit from her class? Yes, and there is tangible evidence.

There’s an insta post on this thread that shows Jack got her big break after a friend put her in touch with a journalist who was looking for a skint mum at Xmas feature:


The media is a middle class industry, so connections only come from being middle class.

She also has the accepted celebrity “woke” beliefs that are common among middle class leftists, and compulsory among famous people unless setting out to be a token right winger.

She is given much more empathy and leeway for her terrible parenting and alleged alcoholism than a working class woman would have been. Imagine if Kerry Katona had ended up skint after the Jungle, then left her children starving because she was too ashamed to ask for help? Or if she claimed her kids had to check if she was still alive after witnessing her alcoholic stupors? Or was laughing about her 10 year old child’s stained underwear? Or any of the other nasty or neglectful things that Jack claims to have inflicted on her child. A working class woman would have been shamed into oblivion for Jack’s mothering skills.

She is also given the benefit of the doubt for her intentions. A working class woman would immediately be suspected of grifting, whereas Jack has carried on under the radar for a decade. Imagine if Kerry Katona - after coming out as skint and having starving kids - was still claiming to be on the brink of starving years later, and constantly rattling her tip jar. She would be treated as a feckless alcoholic drinking her money away.

KK would not be defended like Jack is from setting up bogus crowdfunders to buy her own book for “charity”, or raking it in from Kickstarter and Patreon and giving nothing. KK would also be treated like a laughing stock if she lied as much as Jack and if she publicly displayed Jack’s level of ineptitude.
 
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So many interesting answers on class. I grew up in a council house in a mining town and although I worked in a prestigious job and for a long time had decent money coming in, I never thought of myself as other than working class. I do sound posher than I am, but that's only because I live (in a council flat) in one of the poshest towns in Scotland. 100% schemey.
 
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Popping up mid-grunk to say Jack's really starting to remind me of someone I know irl in the way everything she does has to be an epic tale, either laden with manic pixie energy ("taking my favouritest ever backpack in the world to Asda") or strife as the situation calls for it.
She can't just go to an AA meeting it has to be all about how she has to get there so much earlier than everyone else, stay so much later than everyone else, take multiple forms of public transport (is the second bus a different shape lol?) and on and on...
Sign of a classic billy bullshitter aka compulsive liar.
Also bringing up the fact that she's the secretary of the AA meeting she's that sober, who does she think she's trying to kid.
She's so lost control of the narrative this time.

Re her Dad, I believe, and it’s disgusting, she is cosplaying those who lived through the miners’ strikes
I'd go one further and suggest she's not just cosplaying she's larping (live action role playing).
 
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Lads I’d hate to get a telling off for trying to moderate the thread, so here’s some thread history.
We have a tradition of squiggling the names, photos/avatars and @handle of ordinary folk out there on twitter. Even if they are a Jack Stan, they don’t deserve to be captured in all their glory in perpetuity on the threads.
If you post and you don’t squiggle all three (lower down in the replies is a nightmare) it makes a mockery of the term “squiggle” if they’re not even squigged. Blue tickers are verified public figures, so they don’t benefit from being squiggled.
 
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Sorry I have been busy so grunking quickly and badly.
Did she suggest that companies were going to pay her as some kind of inspirational speaker. To say what. Don’t do any bleeping work and just be on the beg?
Even if she stuck to her lies what would she say, work 100 hours a week, don’t improve in anyway and still be dirt poor. INSPIRING.

someone I know who likes jack recently said their food looked disgusting, but they hadn’t had training?!?
 
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@MavisBeacon what an excellent post for us non media industry types. Thank you for sharing that in so much detail.

I’m coming as a bitter old Haridan staring into space.
 
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Hi all – I’ve been following along since HH2 and finally it was the Hole thing that made me finally reveal myself. If JM was born in 1988, she would have been in primary school during the peak grunge years (92-96). duck off out of appropriating an adolescence you never had.

Anyway, I always thought Jack was very annoying (I generally can’t stand people who just reflexively should “EEEBUL TORIES!!” all over Twitter rather than actually engaging with solutions to problems) and her recipes looked grim. But the more I’ve looked, the more I have Thoughts, especially around her career and finances. I’ve been a self-employed frau in the writing/media world and also run a smol biz, so I have some insight into what’s going on.

One correction/clarification from recent grunking – What media folk call “New Broadcasting House” is actually in London – it’s the shiny new building off Portland place. People refer to it as NBH and the 1930s older building next to it as Old BH, which is important if you’re going for interviews as you need to know which entrance to go to. BBC Breakfast and a lot of other stuff moved up to Salford, but a fair bit of radio and TV is still in London.

For talking head interviews, the BBC do pay a disruption fee if you have to go into the studio (it’s tit - £50 and you don’t always get it – and may not get anything for local radio/tv) but they should also pay travel/send a car for you. Other channels can pay a bit more (still not the big bucks – like £100-£200 if you’re lucky).

However, I do seriously take issue with her use as any kind of ‘expert’, and also that she needs hours to prepare for every interview. Surely after 10 years of campaigning on this stuff she should have a good grasp of the key stats and messages, and a few case studies up her sleeve? Yet every interview is just a bit ranty and unfocused. Apeing Martin Lewis by cranking out a few tears on Today ain’t going to cut it for long, honey.

I can see why she wouldn’t want a TV career – it’s hard work and involves a lot of networking, pitching and disappointment. Pilots pay poorly (if at all) and you probably won’t get paid much (if at all) for doing development work on pitches. More importantly, she has very little natural presenting talent – which you can improve a lot by practice on YouTube or Insta, but that also requires effort and consistency. Doesn’t necessarily need a lot of fancy kit to start with, but it does need graft and thought. And even more importantly, she has already had great media opportunities but fucked them up by being difficult to work with and not really delivering the goods.

Then there’s the books. I can tell you for a fact that books do not earn as much as you would think. But while some publishers will offer writers an initial royalties-only deal, generally established writers with agents get an advance for their next book – this might range from a few thousand to £££££, depending how famous you are and how good your agent is (after all, this is how agents get paid…). You then don’t get any further royalties until your book has ‘earned out’ (ie your publisher has recouped in sales what they paid you for your advance). The catch is that the advance might sound big but doesn’t all come at once. Usually you get a chunk on signing the contract, then a chunk when you submit the manuscript, then a chunk when the hardback comes out, and a chunk when the paperback comes out (if that’s how they’re doing it). You can also get extra payments for translations along the way.

General public speaking gigs often pay badly too, especially if you’ve got a book to flog. You might only get a couple of hundred quid even for something that sounds quite prestigious like the Hay Festival. You usually do get travel and accommodation paid (although often only 1 night accommodation). I strongly suspect her Edinburgh talks were booked to coincide with the obv delayed publication of her next book – what a wasted opportunity.

Finally, writing columns and op-eds also doesn’t pay that much, especially if they’re small and you’re not a massive name.

More generally, assuming that she doesn’t actually want to get “a job, any job” then the kind of career and lifestyle she seems to be wanting (writer, speaker, campaigner etc) relies on building your personal brand, especially if you want to do corporate partnerships.

Social media is an important part of that (I guess she classes all the time she spends on Twitter in the 100 hours a week?) but your public online persona is professional. You can have fun, talk about your life but be really careful what you say, especially if (as seems to be the case here) you are given to fabrication.

She comes across as a compulsive fabulist, just says anything that comes into her head and seems true enough to be plausible or gets her out of the current scrape (basically like Donald Trump) some may be deliberate eg trying to Google hack hoops with the hula hoop nonsense, other times it’s almost a survival reflex. Getting into twitter fights, badmouthing others in the industry, posting wildly inappropriate stuff about getting Burgered is such a bad look.

If this career is really destroying her mental health, as she seems to imply, and she’s howling with frustration about her financial stability, then she needs to step away, shut down her social media accounts, and get a bleeping job. Nobody is making her pursue this career except herself. And if she wants to do it, then there is so much she could be doing to help herself.

Then there’s the money. I just don’t understand her finances as a self-employed person or a business owner. Lots of things that you buy for work, either as a self-employed person or through a business, are tax-deductable – things like a phone, laptop, airpods (needed for interviews), personal grooming and stage/TV clothes, meals while you’re away working, I’m sure things like food, spoons for photoshoots etc etc etc – basically, anything that you can legitimately claim you need for work that you wouldn’t otherwise be buying. If you’re a VAT-registered business, you even get the Vat back! I don’t understand why she’s not open about this – clearly having a iPhone is fine if it’s mostly for your work, but don’t whine about being on your uppers and get defensive when people point out your nice stuff and ask questions about where your money is going. I do think the fact her company has folded is a Bad Look and a bit suspicious, it either smacks of wanting to keep her income hidden from the public, or total admin chaos (or both).

I just don’t understand what the duck she’s doing in these alleged ‘100 hour weeks/20 hour days’, and why she isn’t getting paid for it or pushing back. It’s clearly very poorly thought-out about how she is using her time and where she’s adding value – by this point she shouldn’t be having to say yes to every unpaid request, especially as she says she pushes back on it. I’m very strict about how much time I allocate to charity/low paid projects, and make it clear when I get requests that I don’t work for free. Like Nigella, I find it unfathomable how she hasn’t managed to convert all those books, talks, appearances and 0.5 million social media following into a sustainable career. “I’m working so hard but I still barely have any moneeee” is just a bullshit excuse by this point – you don’t have any money because you’re dreadful at managing it. And no, ADHD/chaos brain isn’t a good enough excuse. She is not valuing her time or energy, or that of those around her, if she continues to push a mad hamster wheel of unproductive activity.

In an ideal world it all works together – books, plus media appearances, plus writing, plus speaking, plus #sponcon and partnerships, consulting fees etc and Patreon can add up to a really decent living. It is fine if she earns money, and it’s fine if she earns money from big name brands if she then explains that she’s doing it in order to do the charitable stuff or demonstrably giving it away.

Patreon is the single most obvious someone like her with a good following and name recognition could be earning a decent, sustainable living. It could have been a stable source of income and community that she owned and controlled but she’s fucked it by doing nothing to nurture it and not delivering. Absolutely mental. What a colossal waste of good will and other folks’ money. I’m very glad people are starting to ask questions and demand refunds. She had an amazing opportunity with that, and has just fucked it at every turn.

One clarification on her blog. More technical fraus than I can comment on whether her basica wordpress site is really borked beyond belief, but looking back over many posts, I suspect everything from the copyright disclaimer just above [AD BREAK CREDITS ROLL] onwards, including the tip jar beg, is inserted into every post automatically from a template. So she can claim she didn’t deliberately rattle the jar on her HH2 blog, as she didn’t add an overt ask into the text she wrote, but it is still there nonetheless. It would not be difficult to edit that or change it to a Patreon link – and if she can’t do it herself then I’m sure there’s a hundred neckbeard web devs who would love to (OH HAI Russ!).

However, one of her biggest issues is that she’s actually quite tit at what she does.

If she was smart, she’d lean into the ‘Home economics’ thing – properly costed weekly/monthly/yearly shopping and cooking plans including energy, toiletries, other household consumables, bulk buys, even treats! Instead we get dishonest £20 “weekly shops” (plus £50 in the cupboard/freezer) and recipes/notrecipes that are lists of ingredients with 1p for a spoon of sugar, tuppence ha’penny for half a tomato plus a can of rinsed economy hoops (25p) nonsense.

More importantly, her grasp of nutrition is absolutely terrible, verging on dangerous. She has absolutely no business providing advice on cooking and eating for people struggling on low incomes when her recipes demonstrably don’t contain enough calories to feed normal humans and unrealistic pricing scenarios (weighing an anchovy, FFS – how much does the whole tin cost and what else can you do with them??). If you’re on a low income, you should be working on maximising calories, nutrients (protein and vits/minerals), flavour and satiety per £, especially for growing children. There’s nothing I see in her recipes or portion sizes to suggest that she thinks about that at all. Who on earth are they really for???

It feels to me like she’s just using the whole endeavour as a way to continue her eating disorder but focusing on weighing and costing rather than calories. She tries to get out of things like the shopping basket debacle by saying “well this works for me, you do you”, but when you have 0.5m followers and seven cookbooks to your name, you are an expert and what you say is taken to be advice.

Also, she’s objectively a terrible cook on a technical level – putting things in cold oil, boiling stuff that doesn’t need to be, odd flavour combos, no consideration of texture. She strikes me as someone who doesn’t actually like food, certainly doesn’t test her recipes as much as she says (is it triple tested, or ‘one and done’??)

Finally, the “Fit and active” vs “multiple disabilities” thing really grinds my gears. I appreciate that health conditions wax and wane (I also have an incurable health condition with variable symptoms) but the way she’s crumbly and in pain for sympathy one minute and yomping about the next minute boasting about how fit and active she is is hugely offensive to people who live the reality of disability and chronic illness. I will not get on to the fact that she is clearly weaponizing her recovery/sobriety/12 steps, as other fraus have more than enough Thoughts on that one.

TL;DR: bleep
I think this is one of the best things I’ve ever read. Chapeau!
 
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Hi lurker here, I love the canal, you lot are so funny ! Not too sure how to work Tattle but I've just seen this on Twitter and nearly choked on my tea......is this the work of the canal?!?!?
Either way I'm tooting and fizzing, you gorgeous bunch! Now duck off xx
 

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I think it’s both.

I don’t buy that you can’t change class, so even if Jack’s upbringing was working class, her being a well paid minor celebrity for the past decade would negate that, as would her current lifestyle and interests. I think it has to be a long term change or circumstances though.

Whaf I find interesting is that most people have a mixture of social class traits and characteristics, and are not purely stereotypical. Yet Jack is so obviously middle class in every possible way. I can’t even think of a single trait of hers that is in any way associated with the working class. Background, family, beliefs, politics, clothing style, accent, attitudes, snobbery, interests, housing etc all scream middle class.

The true marker is did she benefit from her class? Yes, and there is tangible evidence.

There’s an insta post on this thread that shows Jack got her big break after a friend put her in touch with a journalist who was looking for a skint mum at Xmas feature:


The media is a middle class industry, so connections only come from being middle class.

She also has the accepted celebrity “woke” beliefs that are common among middle class leftists, and compulsory among famous people unless setting out to be a token right winger.

She is given much more empathy and leeway for her terrible parenting and alleged alcoholism than a working class woman would have been. Imagine if Kerry Katona had ended up skint after the Jungle, then left her children starving because she was too ashamed to ask for help? Or if she claimed her kids had to check if she was still alive after witnessing her alcoholic stupors? Or was laughing about her 10 year old child’s stained underwear? Or any of the other nasty or neglectful things that Jack claims to have inflicted on her child. A working class woman would have been shamed into oblivion for Jack’s mothering skills.

She is also given the benefit of the doubt for her intentions. A working class woman would immediately be suspected of grifting, whereas Jack has carried on under the radar for a decade. Imagine if Kerry Katona - after coming out as skint and having starving kids - was still claiming to be on the brink of starving years later, and constantly rattling her tip jar. She would be treated as a feckless alcoholic drinking her money away.

KK would not be defended like Jack is from setting up bogus crowdfunders to buy her own book for “charity”, or raking it in from Kickstarter and Patreon and giving nothing. KK would also be treated like a laughing stock if she lied as much as Jack and if she publicly displayed Jack’s level of ineptitude.
Katona would have been arrested to great media fanfare at least once at anything resembling those crowdfunding situations. Can you imagine KK saying she'd handed over the Teemill money but wasn't going to tell anyone where to or how much because she didn't want the charities to get abuse and everyone just accepting it?
 
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Sorry if this has already been said etc but her putting out that apology would have prompted many to seek out the reason behind it and it’s fairly easy to find. I certainly used to do it when I was on that hellsite and saw an apology or mention of one. Everyone loves a controversy, especially from so-called famouses.
I suspect that, despite the many FMs (and within half a million followers they’re still a tiny, though vocal, minority), many many more will be turned off her and seek out further scandal relating to her. That comment from the Mum who has a son with learning disabilities and differences was extremely powerful. I imagine it’s indicative of how many felt reading her vile attack on innocent Karl.
 
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I could have written this and agree wholeheartedly ❤

I would have to admit I'm middle class now (because of education/occupation/income) but still hold on to so much about the working class mind set, have a LOT of big feelings about class and have always felt somewhat alienated from many MC colleagues, especially as I've been mocked for my accent in almost every white collar job i've had...... for me, as well as the absence of cultural capital, it's also about things like the fact that I will never inherit anything and don't have the "bank of mum and dad" to fall back on if I lose my job or have to shell out a lot for something. (This sounds unintentionally bitter so I ought to point out that I don't feel like i SHOULD have that or anything! it's just something that sets me apart from a lot of other MC people I know)



I got a top national score in one of my GCSEs 🔺 and I did indeed get a letter form the exam board - or rather the school did, and gave it to me. But obviously that was......one exam. Gonna start describing myself as "one of the top 100 pupils in the COUNTRY" on my CV now though.
Class is such a funny old thing. People have written about it far better than I can but it’s something you can both fully know unconsciously and be utterly confusing. My adoptive mum grew up in poverty and some of that still resonates for her and how we grew up. However my birth mother came from a very affluent family (she was mentally unwell for at least 10 years before she had me…and bloody hilarious when you don’t have to have any responsibility for her) and my adoptive mum views me now being MC as something I have in common with my birth mother and finds it really hard. I can still code switch to a certain extent between working class and middle class. I remember going to uni and being utterly bemused and intimidated by wealthier people and having the piss taken out of me because I didn’t know how to pronounce regatta. But after my first term at university I went to the social club our family have been going to since I was tiny and there was such a weird awkwardness between me people who’d known me for donkeys years and I didn’t know I had to code switch. Who knows. Maybe I was just being a pretentious twit.

ETA: in my experience WC and newly MC people tend to be really bloody clean. Jack’s nails and home remind me of those homes where they are super posh and have dog fur in the tea and random muddy boots lying around
 
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